互随-数字2020：互联网，社交媒体，移动设备和电子商务（英文）-2020.8-186页_33mb

Digital 2020: July Global StatShot Report Summary

Core Content Overview

This report provides essential insights into global digital trends, focusing on internet, social media, mobile devices, and e-commerce usage as of July 2020. It highlights how digital technologies have shaped human behavior during the pandemic, emphasizing the shift to online activities and the continued reliance on digital platforms.

Key Data Highlights

Global Internet and Mobile Usage

• Total Global Internet Users: 4.57 billion (59% of the global population).
• Mobile Internet Users: 4.17 billion (91% of total internet users), with a +8.2% year-on-year growth.
• Smartphone Penetration: 90% of all internet users accessed the internet via smartphones.
• Feature Phone Usage: 2.8% of internet users still use feature phones, with a -25% decline compared to the previous year.
• Average Daily Internet Usage: 6 hours 42 minutes per user.

Social Media Usage

• Active Social Media Users: 4.57 billion, with a +10.5% increase from July 2019.
• Percentage of Internet Users Using Social Media: 59% of the global population uses social media.

Impact of the Pandemic on Digital Behavior

Increased Time Spent on Digital Activities

• Watching Streaming Content: 54% of users in select countries increased their time spent on streaming services.
• Social Media Use: 43% of users spent more time on social media.
• Mobile Apps: 36% of users increased their mobile app usage.
• Computer/Video Games: 35% of users spent more time playing.
• Messenger Services: 42% of users spent more time on messaging platforms.
• Music Streaming: 37% of users increased their time listening to music.
• Video Creation/Upload: 16% of users created and uploaded more videos.
• Podcast Listening: 15% of users listened to more podcasts.

Plans to Continue New Behaviors Post-Pandemic

• Working from Home: 16–64 years old users expected to continue working from home more frequently.
• Other Digital Behaviors: Users across different age groups indicated plans to continue new digital habits even after the pandemic.

Device Usage Trends

Internet Access by Device Type

• Smartphones: Dominant device for internet access (90% of users).
• Laptops & Desktops: 47.0% of users accessed the internet via these devices.
• Tablets: 23% of users accessed the internet via tablets.
• Smart TVs/Media Streaming Devices: 32% of users used these devices.
• Games Consoles: 18% of users accessed the internet via consoles.
• Smart Speakers: 14% of users used smart speakers.
• Smart Watches: 9.1% of users used smart watches.

Internet Speed and Connectivity

Average Speeds

• Mobile Internet Speeds: 34.67 Mbps (up +26% YoY).
• Fixed Internet Speeds: 78.26 Mbps (up +32% YoY).

Fastest Mobile Internet Speeds

1. South Korea: 110.10 Mbps (+22% YoY)
2. United Arab Emirates: 107.53 Mbps (+87% YoY)
3. China: 103.67 Mbps (+210% YoY)
4. Qatar: 83.83 Mbps (+40% YoY)
5. Canada: 71.61 Mbps (+13% YoY)

Slowest Mobile Internet Speeds

138. Afghanistan: 5.52 Mbps (-29% YoY)
139. Palestine: 7.67 Mbps (+24% YoY)
140. Venezuela: 7.80 Mbps (+18% YoY)
141. Sudan: 8.45 Mbps (-29% YoY)
142. Bangladesh: 10.53 Mbps (+10% YoY)

Fastest Fixed Internet Speeds

1. Singapore: 208.16 Mbps (+3% YoY)
2. Hong Kong: 192.09 Mbps (+11% YoY)
3. Thailand: 171.36 Mbps (+116% YoY)
4. Switzerland: 164.32 Mbps (+40% YoY)
5. Romania: 163.54 Mbps (+27% YoY)

Slowest Fixed Internet Speeds

174. Venezuela: 3.50 Mbps (-10% YoY)
175. Turkmenistan: 3.69 Mbps (+72% YoY)
176. Algeria: 3.86 Mbps (-12% YoY)
177. Yemen: 3.96 Mbps (+26% YoY)
178. Cuba: 4.17 Mbps (-54% YoY)

Top Websites by Time and Pages per Visit

Top Websites by Time per Visit (in June 2020)

1. Google.com: 11 minutes 14 seconds
2. YouTube.com: 21 minutes 55 seconds
3. Facebook.com: 10 minutes 56 seconds
4. Baidu.com: 8 minutes 41 seconds
5. Twitter.com: 11 minutes 14 seconds
6. Wikipedia.org: 3 minutes 59 seconds
7. Instagram.com: 8 minutes 6 seconds
8. Yahoo.com: 7 minutes 48 seconds
9. Yandex.ru: 10 minutes 45 seconds
10. Pornhub.com: 9 minutes 51 seconds

Top Websites by Pages per Visit (in June 2020)

1. Google.com: 15.74 pages
2. YouTube.com: 8.00 pages
3. Tmall.com: 2.94 pages
4. Baidu.com: 4.48 pages
5. QQ.com: 4.02 pages
6. Facebook.com: 8.26 pages
7. Sohu.com: 4.70 pages
8. Login.Tmall.com: 1.00 page
9. Taobao.com: 3.59 pages
10. Yahoo.com: 4.43 pages

Top Search Queries and Growth Trends

Top Search Queries (Index vs. Top Query)

1. Google: 100
2. Facebook: 86
3. Coronavirus: 80
4. YouTube: 78
5. News: 48
6. Weather: 46
7. Amazon: 38
8. Corona: 31
9. Translate: 31
10. Instagram: 30

Top Search Queries by Volume Growth

1. Sushant Singh Rajput: +3,750%
2. Local Guide Program: +1,350%
3. Bienestar Azteca: +800%
4. Lottery Sambad: +650%
5. La Liga: +500%
6. Fathers Day: +400%
7. Premier League: +300%
8. PS5: +250%
9. Tiempo de Manana: +200%
10. Meteo di Domani: +180%

Emerging Digital Trends

• Voice Search and Commands: A growing trend among internet users aged 16–64.
• Image Recognition Tools: Increasing use of image recognition on mobile devices, particularly for searching "lenses."

Important Notes on Data Changes

• Changes in data sources and methodologies may affect comparability with previous reports.
• A comparability advisory is included in relevant sections to highlight these changes.
• Some data points have been re-based for historical growth, while others remain as reported due to lack of updated data.