2018年Q2全球互联网、社交媒体、移动和电子商务应用（英文版）_50页-2mb

2018 Q2 Global Digital StatShot Summary

Core Content Overview

This document provides a comprehensive overview of global digital usage trends, focusing on internet and social media engagement, mobile usage, e-commerce activity, and user demographics across major platforms like Facebook, Instagram, and Twitter.

Key Statistics

Internet Usage

• Total Active Internet Users: 4.087 billion (up 54% from 2017)
• Mobile Internet Users: 3.827 billion (accounting for 50% of total users)
• Average Fixed Internet Speed: 42.71 Mbps
• Average Mobile Internet Speed: 22.16 Mbps

Social Media Usage

• Total Active Social Media Users: 3.297 billion (43% of global population)
• Mobile Social Media Users: 3.087 billion (41% of global population)

E-Commerce Activity

• Searched Online for Product/Service: 83%
• Visited Online Retail Store: 91%
• Visited Price Comparison Site: 55%
• Visited Online Auction Site: 47%
• Purchased Online: 73%

Gender and Age Breakdown

• E-Commerce Site Visits (Last Month):
  • Women: 90%
  • Men: 91%
• Shopping App Usage (Last Month):
  • Women: 61%
  • Men: 59%

Top Platforms and Users

Facebook

• Total Monthly Active Users: 2.234 billion (up 14% from April 2017)
• Mobile Access: 89% of users
• Female Users: 43%
• Male Users: 57%
• Top Countries by Users:
  • India: 270 million (+27% YoY)
  • United States: 240 million (+10% YoY)
  • Indonesia: 140 million (+26% YoY)
  • Brazil: 130 million (+6% YoY)
  • Mexico: 85 million (+12% YoY)
• Top Cities by Users:
  • Bangkok: 25 million
  • Jakarta: 20 million
  • Dhaka: 18 million
  • Mexico City: 15 million
  • Cairo: 14 million
  • Ho Chi Minh: 14 million
  • Istanbul: 14 million
  • New Delhi: 14 million
  • São Paulo: 13 million
  • Bangalore: 12 million
• Top Languages:
  • English: 1.1 billion users
  • Spanish: 320 million users
  • Indonesian: 170 million users
  • Arabic: 150 million users
  • Portuguese: 150 million users
  • French: 110 million users
  • Vietnamese: 61 million users
  • Turkish: 54 million users
  • Thai: 53 million users
  • German: 43 million users

Instagram

• Total Monthly Active Users: 813 million (up 36% from April 2017)
• Mobile Access: 100%
• Female Users: 50.7%
• Male Users: 49.3%
• Top Countries by Users:
  • United States: 120 million (+9% YoY)
  • Brazil: 61 million (+7% YoY)
  • India: 59 million (+13% YoY)
  • Indonesia: 56 million (+6% YoY)
  • Turkey: 34 million (+3% YoY)
  • Russia: 31 million (+7% YoY)
  • Iran: 24 million (unchanged)
  • Japan: 23 million (+5% YoY)
  • United Kingdom: 23 million (+10% YoY)
  • Mexico: 21 million (+5% YoY)
• Top Instagram Accounts by Followers:
  • Instagram: 233.9 million followers
  • Selena Gomez: 135.46 million followers
  • Cristiano Ronaldo: 123.33 million followers
  • Ariana Grande: 118.32 million followers
  • Beyoncé: 113.5 million followers
  • Kim Kardashian: 109.78 million followers
  • Taylor Swift: 107.04 million followers
  • Kylie Jenner: 106.57 million followers
  • Dwayne Johnson: 102.68 million followers
  • Justin Bieber: 98.34 million followers

Twitter

• Total Monthly Active Users: 330 million (up 3% from April 2017)
• Mobile Access: 90%
• Female Users: 42.8%
• Male Users: 57.2%
• Top Countries by Users:
  • United States: 72.3 million (22% of population)
  • Japan: 50.9 million (40% of population)
  • United Kingdom: 18.6 million (28% of population)
  • Saudi Arabia: 13.8 million (41% of population)
  • Turkey: 10.8 million (13% of population)
  • Brazil: 10.1 million (5% of population)
  • India: 10.1 million (1% of population)
  • Mexico: 9.1 million (7% of population)
  • Spain: 8.3 million (18% of population)
  • France: 7.6 million (12% of population)

Engagement and Usage Trends

• Top Websites by Time Spent Per Day:

  • Google.com: 7:23
  • YouTube.com: 8:15
  • Facebook.com: 11:08
  • Baidu.com: 7:04
  • Wikipedia.org: 4:14
  • Reddit.com: 15:47
  • Yahoo.com: 3:56
  • Google.co.in: 6:43
  • QQ.com: 4:34
  • Taobao.com: 8:03

• Top Websites by Time Per Visit:

  • Google.com: 7:23
  • Facebook.com: 13:28
  • YouTube.com: 20:04
  • Baidu.com: 8:57
  • Wikipedia.com: 3:51
  • Google.co.in: 7:46
  • Yahoo.com: 6:19
  • Xvideos.com: 12:58
  • Google.com.br: 9:08
  • Twitter.com: 9:19

• Top Websites by Time Per Visit (Continued):

  • VK.com: 16:31
  • Google.com.br: 9:08
  • Instagram.com: 6:48
  • Pornhub.com: 10:32
  • Yandex.com: 10:42
  • Live.com: 6:43
  • Amazon.com: 6:25
  • Sogou.com: 5:16
  • Google.co.id: 9:02
  • Google.co.uk: 9:25

• Average Engagement Rates:

  • Facebook Page Posts: 4.08%
  • Facebook Page Videos: 5.87%
  • Facebook Page Photos: 4.95%
  • Facebook Page Links: 3.61%
  • Facebook Page Statuses: 2.46%

• Device Usage:

  • Laptops & Desktops: 17% of users
  • Apple iOS Devices: 43% of active user accounts
  • Android Devices: 36% of active user accounts
  • Other Mobile Platforms: 4% of active user accounts
  • Total Mobile Users: 142 million (Apple iOS) + 118 million (Android) = 260 million

Conclusion

The report highlights significant growth in internet and social media usage globally, with mobile playing a dominant role. E-commerce engagement remains high, with a notable percentage of users conducting searches, visiting retail sites, and making purchases online. Facebook, Instagram, and Twitter are the leading platforms, with varying demographics and engagement levels. Mobile access is widespread, and user activity continues to increase, particularly in regions like India and Brazil.