2016年-数据局_CBRE：2016全球企业租户普查报告_36页_14mb

CBRE Global Occupier Survey Summary (2015/16)

Core Content

The CBRE Global Occupier Survey analyzed responses from 402 senior corporate real estate (CRE) executives across the Americas (57%), EMEA (30%), and Asia Pacific (13%). The survey aimed to identify global CRE priorities, practices, and strategies, while also highlighting regional differences and emerging trends.

The findings reveal three dominant global themes:

1. Macro Perspective
2. Employee-Centric Thinking
3. Agile Enterprise

These themes reflect the evolving landscape of CRE management in response to global economic conditions, workforce dynamics, and the need for strategic flexibility.

Main Themes and Insights

1. Macro Perspective

• Global economic uncertainty is a major challenge, with 49% of respondents citing it as a primary concern.
  • Asia Pacific (69%) is most sensitive to this issue, followed by EMEA (58%) and Americas (36%).
• Cost escalation is the second most prevalent challenge, with 43% of global respondents indicating concern.
• Emerging markets, particularly India and Southeast Asia, are seen as favorable destinations for growth.
• CRE strategies must align with the long-term vision of the enterprise, despite the need for short-term agility.

2. Employee-Centric Thinking

• Workplace strategy is increasingly focused on employee satisfaction, productivity, and experience.
• Cost savings remain a primary goal, but employee attraction and retention are now central to many CRE initiatives.
  • In the Americas, over 50% of workplace initiatives are driven by talent-related goals.
  • In EMEA, 53% of location decisions are influenced by cost, while in Asia Pacific, 69% prioritize cost.
• Work-life balance is a growing priority, with CRE executives seeking to support collaboration, flexible working programs, indoor environmental quality, and public transportation.
• Indoor environmental quality is a key concern for 77% of respondents.
• Public transportation is a major factor in 77% of workplace strategies, particularly in Asia Pacific.

3. Agile Enterprise

• CRE executives are centralizing operations to increase influence and align with enterprise goals.
• C-suite sponsorship is vital for successful CRE transformation, as it ensures alignment with HR and IT priorities.
• Partnering with external service providers is a leading strategy to balance global agility with local speed of delivery.

Key Trends and Data Highlights

• 72% of respondents manage a centralized CRE function.
• Cost escalation is a concern for 43% of global respondents, with Americas (3.1% increase in prime office costs) and Asia Pacific experiencing the most growth.
• Talent is the top driver of location decisions in the Americas, while cost is the main factor in EMEA and Asia Pacific.
• Workplace strategies are increasingly seen as tools for collaboration, with 67% of respondents in EMEA and Asia Pacific identifying it as a key purpose.
• Space efficiency initiatives are the most widely adopted strategy for cost savings, with 79% of global respondents using them.
• Flexible working is the most important feature for the Americas workforce, with 49% of respondents highlighting its significance.
• Indoor environmental quality is also a top priority for 47% of global respondents.
• Public transportation is a key factor in 44% of global responses.
• Workforce preferences are a growing challenge, especially in EMEA where 33% of respondents cite it as a concern.

Industry-Specific Challenges

• Banking and Finance:
  • Tighter regulation is a top concern, with 63% of respondents naming it as a top three challenge.
  • Economic uncertainty and technology disruption are also significant concerns.
  • The sector is under pressure due to low interest rates, modest growth, and competitive pressures.
• Tech and Telecom:
  • Cost escalation (45%) and skilled labor shortages (43%) are the top concerns.
  • Economic uncertainty is a major issue in EMEA and Asia Pacific, with 62% of respondents identifying it as a key challenge.
  • In the Americas, only 25% of tech and telecom respondents cite economic uncertainty as a top concern.

Conclusion and Call to Action

The survey emphasizes the need for CRE strategies to evolve in tandem with the enterprise's goals, workforce needs, and economic realities. CRE executives are advised to:

• Align CRE strategy with global enterprise goals.
• Use smart global data to engage the C-suite and ensure strategic alignment.
• Maintain a focus on cost while supporting the needs of the talent base.

Ultimately, the future of CRE lies in creating a user-focused workplace experience, where physical space is leveraged to enhance employee satisfaction, productivity, and brand alignment.