品牌价值-最有价值和最强大的豪华和高级品牌50强的2023年度报告（英）-2023.6-32页_8mb

Summary of Brand Finance Luxury & Premium 50 2023 Report

Report Overview

This report, published by Brand Finance in June 2023, ranks the top 50 most valuable and strong Luxury & Premium brands globally. It covers sectors including Apparel, Automobiles, Cosmetics, and Hotels. The total aggregate brand value of these 50 brands is US$266.9 billion, with an average growth of 20% from the 2022 ranking.

Key Findings

• Top-Ranked Brands: Porsche leads with a US$36.8 billion brand value and highest Brand Strength Index (BSI) score of 91/100. Lamborghini is named the fastest-growing brand with a 123% increase in value, driven by electric vehicle investment and sustainability focus. Louis Vuitton and Chanel hold the second and third positions with significant growth.
• Sector Performance: The Luxury & Premium sector showed strong post-pandemic recovery, with Apparel dominating in brand value (70% of the ranking). Automobiles and Cosmetics follow closely, with Hotels representing a smaller share.
• Sustainability Importance: Sustainability is a critical factor enhancing brand value. Porsche has the highest Sustainability Perceptions Value (SPV) at US$8.1 billion, and brands are investing in eco-friendly practices to meet consumer demand for responsible operations.
• Growth Drivers: Brands are leveraging technology for personalized customer experiences, digital engagement, and ethical sourcing, leading to increased loyalty and competitive advantage amid economic recovery.

Methodology

Brand Finance calculates brand values using a Royalty Relief approach, based on the present value of earnings derived from brand reputation. The methodology incorporates:

• Brand Strength Index (BSI): Assessed through balanced scorecard metrics including marketing investment, stakeholder equity, and business performance, supported by original market research data from over 100,000 respondents across 38 countries.
• Sustainability Analysis: Evaluates perceived sustainability through scores and values, with sustainability playing a stronger role in discretionary, high-end sectors.

Additional Insights

The report highlights that a strong brand contributes to business resilience, customer loyalty, and higher revenue, enabling brands to command premium pricing and withstand market disruptions. Sustainability and innovation are key for future growth.