2016年-数据局_毕马威：全球制造业前景2016_EN_36页_2mb

报告摘要

KPMG Global Manufacturing Outlook Summary

Core Content

The KPMG Global Manufacturing Outlook is a report that provides insights into how manufacturers are responding to the challenges of growth in a competitive global market. It highlights the strategies and priorities of senior executives from six industry sectors: Aerospace & Defense, Automotive, Conglomerates, Medical Devices, Engineering and Industrial Products, and Metals. The report is based on a survey of 360 senior executives conducted in early 2016 by Forbes Insights, and it is supported by interviews with leading manufacturers and KPMG professionals.

Main Viewpoints

Growth is a top priority: Manufacturers are increasingly focused on driving new growth, with 74% indicating that growth will be a high priority over the next two years, and 31% expecting it to be an extremely high priority in the next 12 to 24 months.
Aggressive strategies: Over half of the respondents categorized their growth strategies as 'aggressive', and more than one-in-six as 'very aggressive'. Asia, particularly Japan and China, shows the highest tendency towards aggressive growth strategies.
Organic growth preference: Despite the push for aggressive growth, 61% of respondents prefer organic growth over mergers and acquisitions (M&A), with Asian manufacturers being more open to M&A as a growth strategy.
Speed is critical: More than two-thirds of respondents expect to see results from their growth initiatives in less than 3 years, emphasizing the need for speed and agility.
Digital transformation: The report highlights the importance of digital industrialization, with examples like GE Digital and Johnson Controls showing how they are leveraging technology to create new value for customers and improve operational efficiency.

Key Information

Growth Priorities

65% of manufacturers are confident about their growth prospects.
74% expect growth to be a high priority for the next two years.
31% expect it to be an extremely high priority for the next 12 to 24 months.
More than one-in-six (17%) will be very aggressive in their growth strategy.

Market Expansion

92% of manufacturers plan to enter new geographic markets over the next 2 years.
87% have already taken steps to enter new geographic markets over the past 2 years.
56% have significant plans to enter a new geographic market.
34% indicated that gaining access to new markets is the primary driver of their international investment strategy.

Product and Service Innovation

Almost half (48%) of all manufacturers plan to make changes to the range of services they offer.
Around two-fifths (40%) said they would change their product portfolio to drive new growth.
56% of manufacturers with plans to change their product range will make significant investments to launch one or more new products.
39% will launch one or more new services.

Strategic Responses

Manufacturers are reassessing their long-term market outlook to align with future growth opportunities.
They are building a demand-driven and responsive business model to increase flexibility and agility.
Mapping and adapting products and services to the needs of buyers in key regions is a common strategy.
Building, acquiring or partnering is seen as a way to enable their growth strategy.
Collaboration with new and traditional players is becoming increasingly important as disruptive business models emerge.

Key Takeaways

Growth is a high priority for manufacturers, with a clear focus on innovation and digital transformation.
Aggressive strategies are widespread, especially in Asia, where competition is expected to intensify.
Organic growth is preferred, but M&A is still a significant tool for growth, particularly in Asia.
Digital industrialization is a key trend, with companies like GE and Johnson Controls leading the way in integrating technology into their operations and offerings.
Entering new markets is a strategic move to both reduce costs and capture new customers, with a growing emphasis on international expansion.
Adapting to evolving customer demand is crucial, requiring a deep understanding of the value chain and enterprise capabilities.

About the Survey

Conducted by Forbes Insights in early 2016.
360 senior executives from various regions and industries participated.
The survey data is supported by interviews with leading manufacturers and insights from KPMG professionals and sector leaders.
Respondents were fairly evenly distributed between the Americas, Europe, and Asia.

Authors

Doug Gates: Global Sector Chair, Industrial Manufacturing and Global Head of Aerospace and Defense.
Tom Mayor: Principal, Strategy Practice Industrial Manufacturing, KPMG in the US.
Erich L. Gampenrieder: Global Head of Operations Advisory and Global Head of Operations Center of Excellence.
Dr. Nicholas Griffin: Head of the KPMG Global Strategy Group.
David Frey: Partner, Markets Strategy, KPMG in China.
Kim Metcalf-Kupres: Vice President and Chief Marketing Officer, Johnson Controls.
Jun Okamoto: Director with KPMG's Japan Strategy Group.