2024-09-18-Oracle-Oracle_CloudWorld_2024_104页_14mb

Oracle CloudWorld 2024 featured enhancements to Siebel CRM, emphasizing AI integration and modernization. The Siebel AI Framework enables natural language queries, document understanding, and generative AI features like automatic SR summarization and sentiment analysis, using Oracle 23ai and REST APIs for seamless adoption. Modernization includes a "two-speed" approach, offering Redwood UX, cloud-native observability, and optimized performance, accelerating growth and reducing TCO.

Key customer success stories include Mitsubishi Fuso, which transformed its dealer management system (FORCE) using Siebel CRM, leading to automated workflows, reduced paper usage, and improved employee efficiency. This modernization supported multi-cloud hybrid deployments, enhancing data integration and customer engagement.

Partner sessions highlighted opportunities, particularly in communications and BSS, with focus on Oracle's Digital Assistant and integrations with TMF Open APIs. Recommended sessions cover AI, financial analytics, and supply chain efficiency.

Overall, Siebel CRM aims to enhance CX and F&A through digitization, AI-driven insights, and joint application use cases, positioning Siebel as a platform for exponential growth in cloud and AI innovation.