2023-12-27-IZEA-2023年网红营销信任调查_15页_7mb

Influencer marketing has seen increased trust and engagement among US consumers, with over 50% reporting purchases after seeing products used by influencers. TikTok is rising in popularity, especially for Gen Z users, while platforms like YouTube and Instagram remain key for broader demographics. Influencers are viewed as more trustworthy than A-list celebrities, and engagement with sponsored content is high, with significant age-based differences in behavior. The key insight is that influencer marketing is a powerful tool for product discovery across all ages, particularly influential for younger generations in decision-making.