品牌价值-最有价值和最强大的餐厅25强品牌2024年度报告（英）-2024.2-32页_17mb

Restaurant Brand Ranking Analysis (2024)

Key Findings

• Starbucks retains the title of the world's most valuable restaurant brand for the 8th consecutive year, with a 14% increase in brand value to $60.7 billion, reaching a record high.

Top 10 Brands by Value

Growth Leaders

• Luckin Coffee shows the fastest growth at +96% to $1.5 billion with store expansion and value pricing.
• Jollibee increases by 51% to $2.3 billion, driven by international expansion and affordable menus.

Brand Strength Insights

• Haidilao emerges as the strongest brand in 2024 with an AAA+ rating, excelling in unique customer experiences and service.
• American brands dominate the Top 25 (19 out of 25), accounting for 90% of total brand value.
• Asian brands show significant growth potential, especially in value-sensitive markets.

Industry Context

• Rising prices negatively impact customer sentiment across major chains except for affordable options like Jollibee and Haidilao.
• Restaurant brands are prioritizing customer experience innovation amid evolving economic conditions.

[Additional details available in the full report]