品牌价值-最有价值和最强博彩25强品牌2024年度报告（英）-2024.2-33页_18mb

Summary of Brand Finance Gambling Brands Report 2024

Key Findings:

• Top Ranking: Marina Bay Sands leads the gambling industry with a brand value of $6.2 billion, marking an 89% increase, driven by its role as an iconic Singapore landmark and diversification into hotel, shopping, and entertainment sectors.
• Growth Leaders: FanDuel (up 67% to $5.6 billion) and DraftKings (up 109% to $3.2 billion) show strong expansion, with FanDuel becoming a market leader in mobile sports betting across 15 U.S. states.
• Decline in bet365: Despite a 4% brand strength improvement, its value dipped 29% to $2.8 billion due to profit declines from higher customer acquisition costs.
• Methodology Overview: Brand Finance employs a royalty relief approach based on brand strength, using a Brand Strength Index (BSI) to quantify financial value. Factors include revenue forecasts, market share, and consumer perception data.

Factors Influencing Growth:

• Revenue diversification and strong consumer familiarity contributed to higher valuations.
• Regulatory changes and digital transformation in gambling markets played a significant role.
• Brand equity research emphasizes the importance of stakeholder perceptions and market behavior.

Scope:
The report analyzes 41 gambling brands across 31 sectors, based on 6,000 global brands and market data. It highlights trends in online gambling, sports betting, and physical casinos.