品牌价值-最有价值和最强大的汽车、汽车零部件和移动品牌的2024年度报告（英）-2024.2-52页_29mb

报告摘要

Mercedes-Benz: Retained the top position with a brand value of $59.4 billion, driven by operational efficiency and focus on premium segments.
Tesla: Second-ranked brand with $58.3 billion value, but saw an 12% decline due to CEO controversies, despite strong revenue growth.
BYD: The only Chinese brand in the top 25, with a $12.1 billion value, highlighting China's growing influence in the automotive industry.
Ferrari: Achieved the highest brand value among top brands with $10.6 billion, noted for its niche appeal and stellar reputation.

Bosch: Maintained its top spot with a brand value of $14.6 billion, reflecting stability amid market fluctuations.
Motherson: Experienced the fastest growth with an 86% increase to $1.1 billion, attributed to strategic acquisitions and revenue expansion.

Uber: Increased brand value by 28% to $29.7 billion, maintaining its top position with enhanced brand strength metrics.
Localiza: Showed extraordinary growth with a 90% value increase to $2.3 billion, ranking as the strongest brand.

Sustained growth in sustainable and electric vehicle (EV) adoption.
Rise of Chinese automotive brands (e.g., BYD) challenging traditional leaders.
Emphasis on environmental, social, and governance (ESG) factors influencing brand strength.

Brand values calculated using the Royalty Relief method, incorporating financial data and brand strength index (BSI).
BSI measures brand equity across inputs (marketing investment), outputs (consumer perceptions), and performance metrics to derive brand value.
Annually updated rankings benchmark against industry standards and global market data.

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