第一太平戴维斯：2024中资企业不动产管理调研报告-25页_1mb

中资企业不动产管理调研报告总结 (Chinese Summary)

中资企业不动产管理现状分析

• 组织架构分散：多数企业未设立专职不动产部门（仅36%），职能分散，常由行政部门兼任，团队规模普遍较小，超半数企业团队不足20人。
• 管理职责划分：不动产管理工作常由行政部门承担，部分企业设有独立团队，但缺乏专职化程度。
• 降本增效为主导：企业普遍关注利用率、成本控制，尤其在敏捷办公和灵活场地合同管理上优化。
• 规模化企业起步：部分集团型企业正在建设专职团队，但受限于授权不足、跨部门协调难、人才短缺等问题。
• 数字化与外包趋势明显：60%以上企业通过自主开发或采购第三方系统实现一定程度数字化管理；外包服务逐渐成为非核心业务的主要解决方案。

主要挑战与应对：

• 管理授权缺失：多数企业CEO/管理层未给予企业不动产团队充分决策权，影响战略落地。
• 跨部门协调复杂：多个职能部门（业务、设施、IT、HR等）对同一空间的竞争需求激烈，协调成本高。
• 人才与专业度不足：专业人才稀缺，流动性高，频繁更换管理人员影响经验积累。
• 策略落地难：即使有计划，受总部统一管理、区域资源不足等因素影响，过度集权与一线灵活性矛盾。

未来展望与建议：

• 加强顶层授权，明确不动产团队在资产布局、租约谈判、成本控制中的决策权限。
• 推进部门职能划分，建立跨部门协调机制，平衡业务需求与后勤支持。
• 注重人才培养与引进，结合企业文化提高人才留存率。
• 利用数字化工具提高流程效率，加强数据分析与决策支持。
• 选择专业化服务供应商，外包标准化职能以便将资源聚焦核心业务。

English Summary:

2024 Survey on In-House Real Estate Management in SOEs

• Management is often dispersed across multiple departments (Admin often takes charge). Only 36% of companies have an independent real estate department.
• Teams are generally small (over 50% have teams below 20 people).
• Focus is on efficiency & cost reduction.
• Scaling companies are building dedicated teams slowly due to lack of authorization, talent shortage, and complexity.
• Digitalization platforms are being adopted by over 60%, but fragmented systems still create inefficiencies.
• Outsourcing is growing: services like space management, facility maintenance, and leasing are being shifted to partners.

Key Challenges:

• Lack of Strategic Authority: Insufficient approval rights for the real estate team at executive levels.
• Complex Cross-department Coordination: Frequent competing demands from different business units (Sales, HR, IT).
• Skills Gap: Challenges exist in attracting and retaining experienced real estate professionals.

Recommendations:

• Grant the real estate team clearer decision-making powers.
• Set cross-functional policies to transform real estate into a strategic asset.
• Invest in training programs to enhance internal capabilities.
• Use data-driven analysis tools to guide planning and optimization.
• Partner strategically to outsource standardized functions, freeing resources for core business growth and innovation.