2018全球音乐报告（英文版）_48页-14mb

Global Music Report 2018 Summary

Core Content

The IFPI Global Music Report 2018 provides an overview of the state of the global recorded music industry in 2017, highlighting the ongoing digital transformation, market growth, and challenges such as copyright infringement. It emphasizes the role of record companies in supporting artists, driving innovation, and ensuring fair compensation for music creators in a rapidly evolving digital landscape.

Main Points

• Market Growth: The global recorded music market grew by 8.1% in 2017, marking the third consecutive year of growth. This is one of the highest growth rates since IFPI began tracking the market in 1997.

• Digital Dominance: Digital revenue accounted for 54% of the global recorded music market, with streaming becoming the largest revenue source. Total streaming revenue increased by 41.1%, and paid subscription streaming grew by 45.5%.

• Revenue Trends:

  • Digital downloads declined by 20.5%.
  • Physical revenue decreased by 5.4%, though vinyl sales increased by 22.3%.

• Global Markets:

  • Asia and Australasia saw 5.4% growth in revenue.
  • Latin America experienced 17.7% growth, driven by a significant 48.9% increase in streaming revenue.
  • Europe grew by 4.3%, with digital revenue making up 43% of the market.
  • North America saw 12.8% growth, with streaming growing 49.8% and paid subscription revenue increasing 59.6%.

• Top Artists and Singles:

  • Ed Sheeran and Drake led the Top 10 Global Recording Artists.
  • "Shape of You" by Ed Sheeran and "Despacito" by Luis Fonsi were among the Top 10 Global Digital Singles.

• Industry Challenges:

  • Copyright infringement, particularly stream ripping, remains a critical issue.
  • The value gap between the revenue generated by digital platforms and the compensation paid to rights holders is a major concern.

• Industry Response:

  • Record companies are investing in digital innovation and technology partnerships.
  • They are working to develop new markets and support local artists.
  • There is a focus on fair compensation and legislative advocacy to ensure a balanced digital marketplace.

• Technology and Innovation:

  • The industry is embracing voice-controlled devices and AI-driven interfaces.
  • These technologies are changing how fans interact with music, but the challenge is to maintain artist discovery and listening experience.

• Strategic Vision:

  • The goal is to ensure that music creators are fairly compensated.
  • The digital marketplace must be fair and balanced to sustain the industry.
  • Record companies are seen as disruptors, not the disrupted, actively shaping the future of music consumption.

Key Information

• Total global recorded music revenue in 2017: $17.3 billion.

• Global streaming revenue: $9.4 billion, representing 54% of total revenue.

• Paid subscription streaming users: 176 million globally, with 64 million added in 2017.

• Top 10 Digital Singles:

  1. Shape of You - Ed Sheeran
  2. Despacito - Luis Fonsi
  3. Something Just Like This - The Chainsmokers & Coldplay
  4. That's What I Like - Bruno Mars
  5. Closer - The Chainsmokers
  6. HUMBLE. - Kendrick Lamar
  7. Attention - Charlie Puth
  8. I'm the One - DJ Khaled
  9. Perfect - Ed Sheeran
  10. Believer - Imagine Dragons

• Top 10 Global Recording Artists:

  1. Ed Sheeran
  2. Drake
  3. Taylor Swift
  4. Kendrick Lamar
  5. Eminem
  6. Bruno Mars
  7. The Weeknd
  8. Imagine Dragons
  9. Linkin Park
  10. The Chainsmokers

• Industry Leaders:

  • Rob Stringer, CEO, Sony Music: Emphasizes the innovation and growth in the music business.
  • Sir Lucian Grainge, Chairman, Universal Music Group: Highlights the importance of investment and passion.
  • Max Lousada, CEO, Warner Music Group: Stresses the global reach of artists and the role of record companies in turning creativity into careers.

Conclusion

The music industry is undergoing a digital revolution, with streaming leading the charge and offering new opportunities for artists and fans alike. However, the industry faces ongoing challenges such as copyright issues and the value gap. Record companies are committed to innovation, fair compensation, and global growth, ensuring that the music ecosystem remains vibrant and sustainable.