2017年-数据局_国际唱片业协会：2017全球音乐报告_44页_8mb

GLOBAL MUSIC REPORT 2017 Summary

Core Content

The IFPI Global Music Report 2017 provides an overview of the global music industry's state in 2016, highlighting both the progress made and the challenges that remain. The report emphasizes the transformative impact of digital technologies, particularly streaming, on the industry's growth and the need for a fair digital marketplace to sustain this growth.

Main Points

• Global Growth: The global recorded music market grew by 5.9% in 2016, the fastest growth since 1997. This growth is attributed to the rise of streaming, which saw a 60.4% increase in revenue.
• Digital Dominance: Digital revenue now accounts for 50% of total recorded music revenue, with streaming making up 59% of digital revenue.
• Physical Decline: Physical revenue declined by 20.5%, although it still makes up 34% of the global market, particularly in countries like Japan and Germany.
• Streaming Expansion: Streaming services are expanding globally, with 97 million paid subscription accounts and an estimated 112 million users. This growth is driven by services such as Spotify, Apple Music, and Tencent Music Entertainment.
• Regional Growth:
  • Asia and Australasia: Grew by 5.1%, with streaming revenue increasing by 45.6%.
  • Europe: Grew by 4.0%, with streaming revenue rising 45.5%.
  • Latin America: Grew by 12.0%, with a significant 31.2% increase in digital revenue.
  • North America: Grew by 7.9%, with 84.1% growth in streaming revenue.
• Market Transformation: The industry has moved from adapting to the digital age to driving it. Streaming is the key growth driver, with a 59% share of digital revenue.
• Challenges: The value gap remains a critical issue, with user upload services like YouTube not fairly licensing music. There is a need for legislative changes to ensure fair remuneration for creators.
• Competition and Innovation: Increased competition among streaming services is driving market growth. Services are differentiating themselves to appeal to diverse audiences, and innovation is key to broadening streaming's appeal.
• Voice Technology: Voice-controlled technology, such as Amazon Echo, is seen as a crucial innovation for expanding the streaming market to new demographics.
• Artist Engagement: Artists have more ways to connect with fans, and the industry is focused on ensuring that they are fairly remunerated for their work.

Key Information

• Top Artists 2016: Drake, David Bowie, Coldplay, Adele, Justin Bieber, Twenty One Pilots, Beyoncé, Rihanna, Prince, and The Weeknd.
• Top Albums 2016: Lemonade by Beyoncé, 25 by Adele, Views by Drake, Self-destruct by Metallica, Blackstar by David Bowie, Blue & Lonesome by The Rolling Stones, 24k Magic by Bruno Mars, Blurface by Twenty One Pilots, Of Dreams by Coldplay, and A Pentatonix Christmas by Pentatonix.
• Top Digital Singles 2016: "One Dance" by Drake, "Love Yourself" by Justin Bieber, "Closer" by The Chainsmokers feat. Halsey, "Cheap Thrills" by Sia, "Sorry" by Justin Bieber, "Work" by Rihanna, "Years" by Lukas Graham, "Don't Let Me Down" by The Chainsmokers feat. Daya & Konshens, "In Ibiza" by Mike Posner, and "Stressed Out" by Twenty One Pilots.

Conclusion

The music industry is in an exciting phase of growth, driven by streaming and digital innovation. However, challenges such as the value gap and copyright infringement must be addressed to ensure fair remuneration for artists and sustainable growth. The industry is working globally to create a level playing field and to support artists in a digital world.