2018全球音乐报告（英文版）_46页_13mb

Global Music Report 2018 Summary

Core Content

The IFPI Global Music Report 2018 provides an overview of the global recorded music industry's state in 2017, highlighting the transformation of the sector due to digitalization and technological innovation. The report emphasizes the importance of ensuring fair compensation for music creators in the evolving digital landscape, while also showcasing the success and growth of the industry, particularly in streaming and digital formats.

Main Points

• Global Growth: The global recorded music market experienced an 8.1% growth in 2017, marking the third consecutive year of growth and one of the highest growth rates since 1997.
• Streaming Dominance: Streaming accounted for over half (54%) of global music revenue, with total streaming revenue increasing by 41.1%. Paid subscription audio streaming revenue grew by 45.5%.
• Digital Revenue: Digital revenue increased by 19.1% to $9.4 billion, with streaming being the main driver. Digital downloads declined by 20.5%.
• Physical Revenue: Physical revenue decreased by 5.4% globally, although vinyl sales saw a 22.3% increase.
• Performance Rights: Revenue from performance rights increased by 2.3% to $2.4 billion, representing 14% of total industry revenue.
• Synchronisation Revenues: Synchronisation revenues rose by 9.6%, maintaining a 2% share of global recorded music revenue.

Key Markets

Asia and Australasia

• Revenue Growth: 5.4% overall, with digital revenue up 22.4%.
• Streaming Growth: 38.2% increase, particularly in India (60.8%), South Korea (47.0%), and the Philippines (24.3%).
• China: Recorded a 35.3% revenue growth, driven by a 26.5% increase in streaming revenues.

Latin America

• Revenue Growth: 17.7% overall, up from 8.5% in 2016.
• Streaming Growth: 48.9% increase, offsetting a 41.5% decline in physical revenue.
• Notable Growth: Peru (21.7%), Chile (14.3%), Colombia (10.5%), and Mexico (7.9%).
• Brazil: Returned to growth after a 3.0% decline in 2016, with 17.9% increase.

Europe

• Revenue Growth: 4.3% (down from 9.1% in 2016).
• Digital Revenue: Grew by 17.5%, accounting for 43% of the market.
• Streaming Growth: Total streaming revenue increased by 30.3%, with paid subscription audio streams contributing 70% of digital revenue.
• Physical Revenue: Declined by 7.4%, and digital downloads fell by 21.0%.

North America

• Revenue Growth: 12.8%, the fastest growth in three years.
• Digital Revenue: Increased by 17.4%, driven by 49.9% growth in streaming.
• Streaming Growth: Paid subscription audio streaming revenue grew by 59.6%, making up 47% of all digital revenue.
• US Market: The US remains the world's largest music market, with digital representing 75% of total revenue.

Challenges

• Copyright Infringement: Stream ripping has emerged as a significant challenge, especially in the digital space.
• Value Gap: A mismatch between the value created by music and the revenue returned to creators remains a key issue, prompting calls for legislative action.
• Market Recovery: Despite growth, the industry is still recovering from 15 years of decline, with total 2017 revenues at 68.4% of the 1999 peak.

Industry Focus

• Artist Development: Record companies are committed to supporting and developing artists for global success.
• Technology Integration: The industry is embracing new technologies, such as voice-controlled devices, to enhance the fan experience and ensure artists remain central to the ecosystem.
• Global Partnerships: Collaboration with both traditional and emerging tech companies is crucial for innovation and growth.

Key Quotes

• Plácido Domingo: "Music is global and increasingly digital. This transformation has been fundamental and rapid and offers great opportunities."
• Rob Stringer (Sony Music): "We continue to grow the number of opportunities for artists to reach their audience, whilst ensuring that the standard of the art is equally exciting and challenging."
• Sir Lucian Grainge (Universal Music Group): "When we combine great music with the continued investment, passion, innovation and support of the women and men at music companies, the results are profound."
• Max Lousada (Warner Music Group): "Our role is to help turn creativity into careers and to convert fans' access into attention."

Conclusion

The IFPI Global Music Report 2018 underscores the rapid and innovative changes in the music industry, driven by digital transformation and technological advancements. It highlights the importance of fair compensation for artists, the need for legislative action to address the value gap, and the ongoing efforts of record companies to support and develop artists globally. Despite the challenges, the industry remains optimistic and committed to its future growth and sustainability.