2017全球音乐报告（英文版）_42页_7mb

2017 IFPI Global Music Report Summary

Core Content

The IFPI Global Music Report 2017 outlines the state of the global recorded music industry in 2016, highlighting both its growth and ongoing challenges. The report emphasizes the transformative role of streaming in reshaping the industry, the importance of fair remuneration for artists, and the need for legislative and market reforms to ensure the sustainability of the music ecosystem.

Main Points

• Global Music Market Growth:
  The global recorded music market experienced a 5.9% growth in 2016, the fastest growth since 1997. This marked the second consecutive year of growth, with digital revenues increasing by 17.7% to $7.8 billion, representing 50% of total recorded music revenue.

  • Streaming Revenue grew by 60.4%, becoming the majority of digital revenue (59%).
  • Physical Revenue declined by 7.6%, while digital download revenue dropped by 20.5%.

• Market Shifts:
  The industry has moved from physical to digital, downloads to streaming, and ownership to access. This shift has been supported by record companies and their distribution partners, who have played a central role in licensing music to digital platforms and developing high-performance systems for global access.

• Digital Evolution:
  Streaming is now the key driver of growth, with over 100 million paid subscribers globally. The report stresses that the digital market is not a finished transition but rather the start of a new chapter, requiring continued investment in music and artist development.

• Regional Growth:

  • Asia and Australasia: Grew by 5.1%, with streaming revenue increasing by 45.6%.
  • Latin America: Experienced the highest growth at 12.0%, driven by streaming (up 57.0%).
  • Europe: Grew by 4.0%, with Sweden leading in streaming (69% of market, up 9.9%).
  • North America: Grew by 7.9%, with streaming (up 84.1%) being a major factor.

• Competition and Innovation:
  Streaming services are competing to expand the market, not just steal from it. This competition is driving innovation and new ways of engaging with music.

  • Spotify and Apple Music remain market leaders.
  • Tencent Music Entertainment in China and Amazon Music Unlimited are also making significant strides.
  • Voice-controlled technology is seen as a key innovation to bring streaming into the mainstream and expand demographic appeal.

• Challenges and Opportunities:

  • The value gap remains a critical issue, with user upload services like YouTube not fairly licensing music.
  • Performance rights revenue grew by 7.0%, but is still underestimated compared to the value of music usage.
  • Synchronisation revenue increased by 2.8%, maintaining its 2% share of the global market.
  • Copyright infringement, especially stream ripping, continues to be a major problem.

• Future Outlook:

  • The global digital market is expected to continue expanding, with streaming becoming more integrated into home and car environments.
  • The industry is focused on sustainable growth, fair remuneration, and market expansion.
  • Education and diversification of services are needed to engage all demographics and genres.

Key Information

• Global Revenue Growth: 5.9%
• Digital Share of Revenue: 50%
• Streaming Revenue Growth: 60.4%
• Paid Subscription Users: ~112 million
• Top 10 Artists of 2016: Drake, David Bowie, Coldplay, Adele, Justin Bieber, Twenty One Pilots, Beyoncé, Rihanna, Prince, The Weeknd
• Top 10 Albums of 2016: Lemonade by Beyoncé, 25 by Adele, Views by Drake, Self-destruct by Metallica, Blackstar by David Bowie, Blue & Lonesome by The Rolling Stones, 24k Magic by Bruno Mars, Blurryface by Twenty One Pilots, Of Dreams by Coldplay, A Pentatonix Christmas by Pentatonix
• Top 10 Digital Singles of 2016: One Dance by Drake, Love Yourself by The Chainsmokers, Closer by The Chainsmokers (feat. Halsey), Cheap Thrills by Sia, Sorry by Justin Bieber, Work by Rihanna, Years by Lukas Graham, Don't Let Me Down by The Chainsmokers (feat. Daya & Konshens), In Ibiza by Mike Posner, Stressed Out by Twenty One Pilots

Conclusion

The music industry is undergoing a fundamental transformation, driven by streaming and digital innovation. While growth is evident, the sustainability of this growth depends on fair remuneration, effective legislation, and continued investment in artist development and market expansion. The industry's role remains to discover, nurture, and promote artists, while ensuring that music is properly valued and protected in an increasingly digital landscape.