Metaari-2018-2023全球游戏为基础的学习市场（英文）-2018.7.10-43页-1mb

Metaari's 2018-2023 Global Game-based Learning Market Summary

Core Content

This report by Metaari provides an in-depth analysis of the global Game-based Learning market from 2018 to 2023. It highlights the rapid growth of the market, the key drivers behind this expansion, and the demand and supply-side dynamics across various regions and buyer segments. The report is structured into detailed sections that include market forecasts, growth trends, and the role of emerging technologies such as artificial intelligence, augmented reality (AR), virtual reality (VR), and mixed reality in shaping the future of educational games.

Main Viewpoints

• Market Boom: The global Game-based Learning market is in a boom phase, with a five-year compound annual growth rate (CAGR) of 37.1%, leading to revenues exceeding $17 billion by 2023.
• Growth Drivers: The market growth is fueled by exponential innovation, including the integration of psychometrics, neuroscience, AI, AR, and VR, as well as increased venture capital investment and large-scale distribution agreements and M&A activities.
• Product Evolution: Game-based Learning has evolved from a traditional educational tool into an advanced learning technology, effectively rebooting its product lifecycle.
• Market Segmentation: The market is segmented by buyer segments (e.g., consumers, schools, corporations) and regions (e.g., North America, Asia Pacific, Middle East), with specific growth rates identified for each.
• Diverse Product Types: Metaari identifies eleven unique types of educational games, each with distinct revenue streams and market opportunities.
• Global Reach: The report tracks 122 countries and identifies over 900 serious game suppliers, many of which have global distribution capabilities and engage in third-party licensing.
• Innovation in AI and AR/VR: These technologies are playing a significant role in enhancing educational experiences, especially in early childhood learning, STEM education, and pre-employment assessment.

Key Information

Market Overview

• CAGR: 37.1% for the global Game-based Learning market over 2018–2023.
• Revenue Forecast: Exceeding $17 billion by 2023.
• Market Validation: M&A activity and global distribution agreements confirm the market's legitimacy and growth potential.

Buyer Segments

The report identifies eight key buyer segments:

1. Consumers
2. Preschools
3. Primary Schools
4. Junior High and Secondary Schools
5. Higher Education (Tertiary)
6. Federal Government Agencies
7. Local/State/Provincial/Prefecture Government Agencies
8. Corporations

Regional Analysis

The report provides seven regional forecasts, including:

• Africa: Nigeria, South Africa, Kenya, Uganda
• Asia Pacific: China, India, Japan, South Korea, Indonesia, Bangladesh, Myanmar, Cambodia, Vietnam, Nepal, Thailand
• Eastern Europe: Russian Federation, Ukraine, Georgia, Kazakhstan, Belarus, Azerbaijan
• Latin America: Brazil, Mexico, Colombia, Argentina, Peru, Chile
• Middle East: Turkey, Egypt, Saudi Arabia, UAE
• North America: Canada, United States
• Western Europe: United Kingdom, Spain, France, Germany, Netherlands, Nordic Cluster (Sweden, Norway, Finland, Denmark, Iceland)

Product Types

Metaari's Pedagogical Framework categorizes eleven types of educational games, including:

• Cognitive Learning Games
• Brain Training Games
• Knowledge-based Educational Games
• Skills-based Educational Games
• Language Learning Games
• Early Childhood Learning Games
• Assessment and Evaluation Games
• Role-based Educational Games
• Location-based Learning Games
• Augmented Reality (AR) Educational Games
• Virtual Reality (VR) Educational Games

Technology Trends

• Mixed Reality Immersion Spectrum: Metaari defines immersion levels, ranging from basic to highly immersive.
• Artificial Intelligence Array: Includes pre-trained AI models, autonomous machine learning, and deep learning.
• AR and VR Adoption: Accelerated by Apple's ARKit and Google's ARCore, with growing interest in AR/VR-based educational games.
• Rapid Development Tools: The availability of inexpensive and user-friendly development tools has led to the emergence of a cottage industry in educational game creation.

Key Innovations

• STEM to STEAM: The integration of arts into STEM education.
• Social and Emotional Learning (SEL) Games: Gaining traction in the market.
• Pre-Employment Assessment Games: Rapidly adopted in corporate training.
• Brain Training for Kids: New demographics are being targeted with cognitive fitness and mental training apps.

Funding and Investment

• Venture Capital: Historic levels of investment in serious game developers.
• Alternative Funding Sources: Include grants, government support, and private investment.
• Licensing and Distribution: Numerous global distribution agreements and third-party licensing opportunities are highlighted.

Conclusion

The global Game-based Learning market is experiencing rapid growth and innovation, driven by technological advancements, increased investment, and expanding buyer segments. Metaari's comprehensive analysis offers revenue forecasts, competitive intelligence, and market validation for suppliers, developers, and distributors. The report emphasizes the evolution of Game-based Learning into a highly advanced educational technology and highlights the opportunities in both traditional and emerging markets.