2023年全球消费者指南（英）-19页_6mb

2023 Global Guide to Consumers: Key Insights

Executive Summary

The 2023 Global Guide to Consumers examines how the pandemic and inflation have reshaped consumer behavior worldwide. Findings reveal that 54% of consumers have changed their shopping habits post-pandemic, with increased online shopping and reliance on digital touchpoints. Despite economic challenges, consumers remain selective, focusing on value, quality, and convenient options like buy-online, pick-up-in-store (BOPIS) services.

Pandemic's Lasting Impacts

The pandemic accelerated shifts in shopping habits. Sixty-four percent of shoppers prioritize delivery speed and flexibility, and online shopping is now a staple for many. Consumers adjusted to limited availability, and this trend continues, with a focus on convenience over low prices or loyalty programs.

Impacts of Inflation

Inflation has increased consumer scrutiny on prices and product availability. Ninety-six percent of consumers report that rising costs influence their buying decisions, leading to behaviors like comparing prices across retailers, researching products more thoroughly, and prioritizing quality. As a result, 63% choose store-brand products for cost savings, particularly in categories like groceries and household items.

Appeal of Store Brands

Store-brand products are highly appealing due to their affordability. Approximately 96% of consumers buy store-brand groceries when the brand name is too expensive or out of stock. Similar trends are seen in household, clothing, electronics, and other categories, with store brands gaining ground in about 70-90% of cases, driven by low prices.

Importance of Product Content

Accurate and compelling product information is crucial for sales and customer retention. Only 55% of consumers would buy a product with poor content, such as missing details or low-quality images, leading to higher return rates (39% due to incorrect information). Effective product content can build trust, differentiate brands, and support omnichannel strategies.

Digital Channel Dependency

Consumers rely heavily on digital platforms throughout their shopping journey. Two-thirds of shoppers start with online channels like social media or search engines, even for in-store purchases. Features like augmented reality (AR) shopping appeal to younger demographics, and digital touchpoints help drive sales by providing essential details. Approximately 68% of consumers look up products online during in-store visits.

Consumer Loyalty and Shopping Behavior

Loyalty stems from positive experiences, with 62% researching product quality and 43% checking company reputation before buying. Shopping habits are evolving, with more consumers using BOPIS options and delaying large purchases due to economic pressures. Brand consistency and value communication are key to maintaining customer loyalty.

Data Highlights

• 54% of consumers shop online more since the pandemic.
• 63% choose store brands for low prices.
• Poor product content discourages 54% of potential purchases.
• Digital channels dominate, with 68% of consumers using them for product discovery.