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The Rise of the Well-Informed Candidate: Summary

Core Content

The ManpowerGroup Solutions Global Candidate Preferences Survey highlights a significant shift in the job search landscape, where candidates are now more informed than ever before. With 14,000 participants aged 18-65 from 19 key employment markets, the survey provides insights into the evolving preferences and expectations of job seekers.

Main Points

1. Candidates are more informed than ever

• Candidates now have access to more detailed and diverse information about companies and job opportunities before applying.
• This includes compensation, benefits, company culture, mission, and social responsibility.
• The balance of power in the job market is shifting from employers to candidates.

2. Top Factors Influencing Career Decisions

• Compensation is a top priority globally.
• Type of work and opportunity for advancement are also highly valued.
• Schedule flexibility is rising in importance and is now third in many regions.
• Company brand and reputation are increasingly critical, especially among younger candidates (Millennials/Gen Y).
• Benefits offered and geographic location are also important, with regional variations.

3. Regional Variations

• In Norway and the UK, type of work is the most important factor.
• In Australia, schedule flexibility and geographic location rank higher than compensation.
• In Brazil, Costa Rica, and India, opportunity for advancement is more important than compensation.
• Japan is an outlier, with slower adoption of transparency in job information.

4. Employer Brand and Transparency

• Company brand is now more important to candidates than in the past.
• Compensation transparency has increased in all major markets, with over 44% of global candidates having access to this information.
• Benefits information is also more available, with 38% of candidates citing it as a top factor.
• Mission and vision of companies are increasingly sought after, with 32% of global candidates having this information before applying.
• CSR information is less common but still growing, with 16% of candidates having access to it.

5. Strategies for Employers

• Company websites remain the most trusted source of information, with current employees being the most credible.
• Employer review sites (e.g., Glassdoor, CareerBliss) are becoming more important as trusted sources of feedback.
• Employers should share more information about their company, including culture, values, and opportunities.
• Digital and visual content (e.g., video job descriptions, 3D tours, employee testimonials) is more effective in engaging candidates.
• Chat functions and test drives (e.g., virtual experiences, workshops, mentoring) can help build trust and provide real-time insights.

6. Challenges and Opportunities

• Recruiting phishing scams are increasing, especially in markets with high labor mobility.
• Employers must validate and reinforce their brand messages to ensure consistency and credibility.
• Social media and online platforms are critical for reaching candidates, but employers must also monitor and respond to uncontrolled information.

Key Considerations for Employers

• Reaching the right talent where they are is essential. Candidates are increasingly active on social media and review platforms.
• Tailoring messaging by occupation type can improve engagement with specialized talent.
• Being open to new conversations and using innovative methods (e.g., chat, video, test drives) can enhance the candidate experience.
• Monitoring the buzz about the company on external platforms is important to understand candidate perceptions and manage reputation.

Conclusion

The rise of the well-informed candidate is reshaping the global talent market. Employers must adapt by being more transparent, leveraging digital tools, and engaging with candidates through multiple channels. This shift presents an opportunity for organizations to transform candidate information into meaningful engagement and build stronger employer brands.

Respondents Overview

• The survey included 13,961 respondents from 19 countries.
• Participants were currently in the workforce, aged 18-65.
• The sample included a diverse range of career levels, industries, and employment statuses.

About ManpowerGroup Solutions

• ManpowerGroup Solutions is the world’s largest RPO provider, offering services such as recruitment process outsourcing, strategic workforce consulting, and borderless talent solutions.
• The company is part of the ManpowerGroup family, which includes Manpower, Experis, and Right Management.