2021年假日旅游报告（英）-45页_4mb

2021 Deloitte Holiday Travel Survey Summary

Core Content

The 2021 Deloitte Holiday Travel Survey provides an in-depth look at how Americans plan to travel during the holiday season, highlighting trends in travel behavior, motivations, and concerns related to the ongoing impact of the COVID-19 pandemic. The survey includes insights on travel product preferences, demographic differences, and the influence of remote work on travel decisions.

Main Findings

• Travel Intent: 42% of Americans plan to travel between Thanksgiving and mid-January, with a significant portion (2/3) choosing to fly or stay in paid lodging, while 1/3 will only drive.
• Budget Trends: 78% of travelers expect to spend as much or more than in 2019, with 29% spending more than $5,000 on their longest trip. Lower-income travelers are more likely to reduce budgets, while higher-income ones are more likely to increase them.
• Income Divide: Higher-income households are 1.7x more likely to travel than lower-income ones. Those with incomes over $100K are twice as likely to travel as those with less than $50K.
• Age Differences: Americans over 55 are more cautious, with only 36% planning to travel, citing health concerns. Younger travelers (18-34 and 35-54) are more likely to travel and take longer trips.
• Travel Motivations: Key motivators include reconnecting with family and friends, rest and relaxation, and postlockdown getaways. Health concerns remain a major factor, especially for older travelers.
• Travel Products: Road trips are more common than air travel, with 70% planning to drive. Air travel is less popular, but 58% of travelers say they would be more likely to fly if vaccination is required.
• Lodging Preferences: 83% of travelers will stay in hotels, while only 16% will stay in private rentals. Hotels are preferred for brand trust, safety, and deals, while private rentals are chosen for space and amenities.
• Remote Work Influence: 40% of travelers plan to work during their trip, leading to longer stays and more trips. Working travelers are more likely to increase budgets and are twice as likely to book multiple trips.
• Destination Choices: Family and friends are a top destination, with 60% of travelers planning to visit them. Cities are more popular than beaches or theme parks, though theme parks are twice as likely for families with children.
• Pandemic Impact: Concerns about health, especially for older Americans and those with unvaccinated children, are the top reasons for not traveling. Financial concerns are also significant for lower-income groups.
• Booking Behavior: Travelers prefer booking directly through suppliers (airline/hotel websites) over online travel agencies (OTAs), with 56% of lodging bookings and 69% of air bookings made through supplier sites.
• Activity Participation: Travelers are engaging in more local activities, with a notable increase in interest in ticketed events and classes. However, outdoor activities are down 15% compared to summer 2021.

Key Trends

• Bifurcation in Travel Behavior: A clear divide exists between high- and low-income travelers, with the former more willing to travel and spend more.
• Health and Safety Measures: 64% of travelers are more likely to book flights if masking is required, and 58% if proof of vaccination is needed.
• Remote Work Integration: 75% of travelers who plan to work on vacation are extending their trips by at least a day due to the ability to work remotely.
• International Travel: One in three travelers plan to take an international flight, with a growing interest in direct flights.
• Pent-up Demand: Despite the pandemic, there is a strong desire to travel, especially among higher-income groups and younger travelers.

Conclusion

The survey underscores a cautious but growing return to travel, with health and financial concerns influencing decisions. While the pandemic continues to affect travel behavior, especially among older and lower-income Americans, the overall trend shows a rebound in leisure travel, driven by the desire to reconnect and explore. Remote work flexibility and the adoption of health screening measures are key factors shaping this year’s travel landscape.