2021-11-27-德勤-2021年假日旅游报告（英）_45页_4mb

Deloitte 2021 Holiday Travel Survey: Key Analysis

1. Overview

• Participation: 42% of Americans plan travel between Thanksgiving and early January 2022, with 29% booking flights or paid lodging, while 41% plan to drive only.
• Income Divide: Higher-income households (over $100K) are more frequent travelers, nearly twice as likely to fly than lower-income households (<$50K).
• Budget Trends: 78% of travelers expect to spend as much or more than in 2019; lower-income travelers are more budget-conscious, while high-income travelers increase budgets significantly.

2. Travel Intentions & Spending

• Holiday vs. Summer: Holiday trips are shorter (average 2 trips) but budget increases for high-income groups. Road trips are up by 30% compared to summer 2021.
• Destination Selection: Driven by family visits, vacation status, and COVID-19 considerations. Theme parks and cities are popular among families, while beaches decline.
• Activity Trends: Adventure and outdoor activities decline by 15%, while private experiences (tours) increase.

3. COVID-19 Considerations

• Screening Measures: 67% of travelers embrace vaccine proof, 64% support mask-wearing, and 50% accept COVID testing.
• Income Impact: Higher-income travelers highly support COVID policies, while lower-income groups cite financial concerns.
• Risk Perception: Older Americans (over 55) and those with unvaccinated children are more cautious.

4. Demographics

• Income Groups: Higher-income travelers (53%) vs. lower/middle-income (32–46%). Older travelers (55+) lag by 17%, citing health concerns.
• Lodging Use: 63% of high-income travelers stay in paid lodging, while one-third stay with family/friends. Private rentals drop by 5% due to shorter trips.
• Unvaccinated Children: A key reason for non-travel among families <55 (9%, vs. 1% for ≥55).

5. Unique Insights

• Remote Work Impact: 40% plan partial work during trips, leading to longer stays and budget increases (e.g., 65% extend trips by days).
• Booking Trends: Direct supplier channels dominate (69% for air, 56% for lodging), driven by deals and flexibility over OTAs.
• Duration & Timing: 43% of trips last less than a week; the largest volume is around Thanksgiving.

6. Methods

• Sample Size: 6,512 surveyed; 2,759 qualified as travelers. Focus on travel product usage, duration, and budget comparisons to 2019.
• Key Sources: Reports highlight pandemic recover trends and seasonal transportation shifts.