2023年假日晴雨表（英）-89页_2mb

Analysis of Ipsos/Europ Assistance Holiday Barometer 2023 Survey

The 22nd edition of the Ipsos/Europ Assistance Holiday Barometer, conducted in April 2023, surveyed travel attitudes and behaviors across Europe, North America, Asia, and Oceania. Key findings from the representative sample (n=1000 per country) show increased summer holiday enthusiasm, with inflation as the primary concern, though COVID-19's impact has significantly decreased. European travel plans rebounded strongly in 2023, with 63% of Europeans intending trips, rising from 2022 levels, particularly in Italy, Spain, and the Czech Republic, while the UK and Germany showed less progress. Budgets increased by 6% on average in Europe, leading to adaptive practices like preferring cheaper accommodations and seeking last-minute deals. Sea-side holidays remain popular, but city destinations are gaining appeal. Sustainable travel initiatives are widely adopted, and interest in workation is growing, especially in Europe. Compared to 2022, recovery is evident but varies by region, with inflation and personal reasons being significant barriers.

Summary highlights:

• Travel Enthusiasm: Grew by 6% compared to 2022.
• Main Concerns: Inflation (78%) remains the top negative factor; COVID concerns halved.
• Holiday Plans: Summer travel plans increased across Europe; Southern Europe led the rebound.
• Budget and Adaptation: Average holiday budget rose; inflation prompts budget cuts and shorter trips.
• Destinations: Sea-side holidays (favorite) and cities (increasing preference); sustainable aspects prevalent.
• Workation Interest: Around 26% of active Europeans plan this; accommodations include apartments and hotels.
• Comparison to 2022: Stronger rebound in Europe, with total travel days almost back to pre-COVID levels only in some nations.
• Methodology: Survey used quota sampling; response rates showed consistency across regions.

Overall, the 2023 survey indicates a resilient travel market, with European demand recovering but influenced by economic pressures and evolving preferences towards sustainability and flexible work arrangements.