2018年-德勤全球_2019_Commercial_Real_Estate_Industry_Outlook_32页_6mb

2019 Commercial Real Estate Outlook Summary

Core Content

The 2019 Commercial Real Estate Outlook highlights the need for agility and technological innovation in the CRE industry to meet evolving investor preferences and market demands. It emphasizes the transformation of CRE from traditional property ownership to a more tech-enabled, flexible, and tenant-centric model.

Main Points

1. Investor Preferences and Capital Commitment

• Increased Capital Commitment: 97% of surveyed global investors plan to increase their CRE capital commitment over the next 18 months.
• Geographic Focus: The United States is the most preferred CRE market, followed by Hong Kong and China.
• Asset Types: Mixed-use and nontraditional properties are gaining more attention. Investors are likely to increase investments in data centers and healthcare facilities (including senior housing).
• Tenant Mix: Investors prioritize existing and potential investee companies that adapt quickly to changing business models and use technology to make buildings future-ready.

2. Strategic Shifts for CRE Companies

• Rebalance Property Portfolios: CRE companies should focus on creating memorable tenant experiences, diversifying their portfolios, and using data-driven analysis to guide expansion and redevelopment.
• Tenant-Centric Approach: By leveraging technology throughout the tenant life cycle, CRE companies can enhance tenant stickiness and property value.
• Flexible Leases: Companies should consider offering short-term or hybrid lease models to meet the needs of both traditional and new tenants.

3. Technology Adoption

• Predictive Analytics and Business Intelligence: Over 80% of investors believe CRE companies should prioritize these technologies. Nearly two-fifths plan to increase their use for investment decisions.
• IoT Usage: Over 26% of investors want CRE companies to use IoT for building redesigns. China and Singapore show higher interest in IoT compared to the US.
• Digital Core: CRE companies should invest in modern, agile core technology systems that are automated and easy to integrate with emerging solutions.
• Data Gathering and Analytics: Alternative data sources (e.g., news feeds, geospatial data, crowdsourcing) and advanced technologies (IoT, AI, RPA) are becoming essential for CRE decision-making. Over 62% of investors prefer IoT data for CRE decisions.

4. Cyber Risk Management

• Risk Evolution: With increased technology use, CRE companies face growing cyber risks, including data breaches, financial theft, and reputational damage.
• Investor Concerns: Investors identify geographic market concentration, tenant and industry concentration, and financing/interest rate risk as the top three risks.
• Cyber Impact: The top three impacts of cyber breaches are damage to reputation (41%), financial theft/fraud (37%), and theft of personally identifiable information (35%).
• Investor Satisfaction: Only 25% of survey respondents are very satisfied with current cyber risk management efforts by CRE companies.

5. Talent and Proptechs

• Talent Strategy: CRE companies should focus on attracting and retaining talent with digital skills to support their transformation.
• Proptechs: The role of proptechs (property technology companies) is growing, enabling CRE companies to offer more flexible, tech-enabled solutions.

Key Recommendations for CRE Companies

• Adopt an Enterprise-Wide Digital Strategy: CRE companies should evaluate the use of diverse technologies across key processes and functions to ensure a cohesive and effective digital transformation.
• Enhance Data-Driven Decision-Making: Leverage predictive analytics, business intelligence, and alternative data sources to make informed investment and operational decisions.
• Improve Cybersecurity Measures: Proactively manage cyber risks by investing in robust security solutions and ensuring transparency and responsiveness to threats.
• Reposition Properties and Tenants: Focus on creating experiential and flexible spaces, and diversify tenant mix to increase occupancy and rental income.
• Leverage M&A and Partnerships: Use mergers and acquisitions, joint ventures, and partnerships to expand and diversify portfolios, especially in nontraditional and high-growth areas.

Conclusion

To thrive in the evolving CRE landscape, companies must embrace agility, technology, and data-driven strategies. The shift from traditional property ownership to service hubs and flexible spaces is reshaping investor expectations and the overall industry dynamics. By aligning with these trends and addressing emerging risks, CRE companies can enhance their competitiveness and attract more investment.