2017年-德勤全球_Commercial_Real_Estate_Outlook_2018_20页_1mb

Deloitte Commercial Real Estate Outlook Summary

Core Content

This report from Deloitte outlines how the commercial real estate (CRE) industry is being reshaped by the convergence of technology advancements and changing consumer behaviors. It emphasizes the need for CRE organizations to adapt to these disruptions to remain competitive and relevant in the evolving market landscape.

Main Themes

1. Collaborative Economy

• The collaborative economy is redefining how people use and access space, moving from ownership to sharing.
• Platforms like Airbnb and WeWork are leading the shift in accommodation and office space, respectively.
• The trend is expected to extend to other property types, such as residences and retail spaces.
• Impact on CRE: Incumbents may need to optimize short-term space rates and rethink space design and development to accommodate dynamic usage.
• Challenges: Regulatory intervention could stymie growth, and traditional CRE owners may face competition from individual property owners using online marketplaces.
• Opportunities: CRE companies can partner with coworking startups and adopt flexible leasing models to better meet tenant needs.

2. Disintermediation of Brokerage and Leasing

• Technology is automating brokerage and leasing processes, reducing the need for human intermediaries.
• Online marketplaces and AI-driven tools are enabling real-time property information and lease transactions.
• Impact on CRE: Traditional brokers may lose relevance as automation and data transparency become more prevalent.
• Challenges: Incumbents may struggle with proprietary data and face pressure to improve efficiency.
• Opportunities: CRE companies can diversify into consultative services, use technology to enhance tenant experience, and collaborate with startups to stay agile.

3. War for Talent

• The demand for skilled workers, particularly millennials, is reshaping the CRE landscape.
• Millennials prefer flexible, open work environments and value work-life balance.
• The workforce is becoming more diverse and decentralized, with a growing number of freelancers and contract workers.
• Impact on CRE: There will be a shift towards integrated urban-lifestyle centers and mixed-use spaces.
• Challenges: CRE owners must adapt to changing talent dynamics and ensure their properties meet the evolving needs of the workforce.
• Opportunities: Companies can focus on locations with high STEM talent growth, redevelop properties to suit flexible work needs, and collaborate across property types.

4. The Last Mile

• The "last mile" challenge in retail and logistics is being transformed by advancements in technology such as 3D printing and e-commerce.
• These technologies are enabling more customized and on-demand delivery solutions.
• Impact on CRE: Retail and warehouse spaces may need to adapt to new delivery models and consumer expectations.
• Challenges: Traditional retail formats may become obsolete as consumers shift to more convenient and personalized shopping experiences.
• Opportunities: CRE companies can explore new delivery and logistics models to align with changing consumer behaviors.

Key Predictions

• The collaborative economy will redefine CRE demand and use, leading to a greater need for flexible and configurable spaces.
• Brokerage and leasing models will increasingly be disrupted by technology, resulting in a shift from traditional intermediaries to digital platforms.
• The war for talent will drive the demand for integrated urban-lifestyle centers and flexible workspaces.
• The last mile will see a transformation in retail and warehouse properties due to the rise of e-commerce and 3D printing.

Strategic Takeaways

• CRE companies must be agile and flexible in embracing technological innovations.
• Rethinking space design, development, and redevelopment to meet the needs of dynamic tenant usage is crucial.
• Leasing strategies should evolve to include more short-term and flexible options.
• Collaboration with startups and leveraging technology can help incumbents stay competitive.
• Investment in areas with high STEM talent growth and integrated urban environments will be key for future success.

Conclusion

The CRE industry is at a crossroads, with technology and changing consumer behavior creating both challenges and opportunities. Companies that adapt quickly and strategically will be better positioned to thrive in this evolving landscape.