2018年-德勤全球_Real_Estate_Predictions_2018_36页_1mb

2018 Deloitte Real Estate Predictions Summary

Core Content

The 2018 edition of Deloitte's Real Estate Predictions outlines key trends and changes that are expected to shape the industry over the coming year. The report emphasizes the growing importance of wellness in the workplace, the rise of co-working spaces, the evolving role of real estate decision makers, the impact of fintechs, and the adoption of robotic and cognitive automation (R&CA). It also touches on the future of commercial real estate and the potential of blockchain technology.

Main Trends and Key Information

1. Wellness, Work and Real Estate

• Focus on employee wellbeing: There is a growing recognition of the link between workplace wellbeing and productivity. Businesses and developers are exploring ways to improve physical and mental health through building design and technology.
• WELL Certification: The WELL Building Standard, developed by the International WELL Building Institute, is becoming a key benchmark for promoting health and reducing financial liabilities related to sick employees.
• Physical changes for wellness: Improvements in air quality, lighting, water quality, and fitness opportunities are crucial. These changes can be made even in older buildings.
• Business case for wellness: Companies are realizing that investing in wellness can reduce absenteeism, turnover, and recruitment costs, while also aligning with corporate social responsibility goals.

2. The Rise of Co-Working Spaces and Smart Buildings

• Co-working popularity: Co-working spaces are becoming more common, especially for small and fast-growing businesses, as well as those targeting the millennial workforce.
• IoT as a key enabler: The Internet of Things (IoT) is critical for optimizing co-working spaces, enabling flexibility and better user experience.
• Privacy and Cyber Risk: With the rise of smart buildings, privacy and cyber risk management are becoming increasingly important. IoT data must be protected to maintain trust and security.
• Cost efficiency: Co-working can offer lower costs than traditional office leases, while also fostering collaboration and community engagement.

3. Real Estate Decision Makers of the Future

• Shift in decision-making roles: Traditional roles like CFO and Property Directors are no longer the sole decision-makers for real estate. CTO, CIO, CEO, and HR are now key players in shaping property decisions.
• Business agility: The future of work is more agile, with teams forming and dissolving quickly. This requires real estate strategies that are flexible and responsive.
• Employee voice: Organizations should adopt a holistic approach to include employee feedback in workplace design and management to foster engagement and productivity.

4. Fintechs: Complementing the Real Estate Ecosystem

• Fintech growth: The number of real estate fintechs has increased significantly from 176 in 2008 to 1,318 in 2017. The US leads in fintech investment, followed by India and China.
• Fintech opportunities: Real estate companies can engage with fintechs through launching or participating in accelerators, using fintech services, investing in startups, and acquiring fintech firms.
• Examples of engagement: Companies like Unibail-Rodamco and JLL have successfully engaged with fintechs to improve operational efficiency and digital transformation.

5. Robotic and Cognitive Automation (R&CA)

• Technology advancements: R&CA is enabling the real estate sector to process large volumes of structured and unstructured data more efficiently.
• Manual processes: Many real estate companies still rely on manual or semi-automated processes for tasks like lease management, invoice processing, and data analysis.
• Benefits of R&CA:
  • Increased speed and accuracy: RPA can automate repetitive tasks, reducing human error.
  • Streamlined record management: OCR and cognitive technologies can convert physical and scanned documents into digital formats suitable for analysis.
  • Enhanced compliance and risk monitoring: R&CA can automate compliance checks and risk assessments, improving transparency and efficiency.

6. Blockchain in Real Estate

• Adoption and disruption: Blockchain is being increasingly adopted in the real estate industry, disrupting traditional roles and processes.
• Lessons learned: The technology is being used to improve transparency, security, and efficiency in transactions and property management.
• Future potential: Blockchain could revolutionize real estate operations by providing secure and immutable records, enhancing trust and reducing fraud.

7. The Future of Commercial Real Estate

• Disruptions in all areas: Social, economic, ecological, political, and technological changes will significantly impact the commercial real estate sector.
• Shift in value chain: Traditional market players may face challenges as the industry evolves. Those who adapt to new trends and technologies are more likely to succeed.

Key Takeaways

• Wellness is becoming a central factor in workplace design and tenant satisfaction.
• Co-working spaces are reshaping how office space is used, with IoT playing a vital role in optimizing these environments.
• Decision-makers in real estate are evolving to include a broader range of executives, especially those in tech and HR.
• Fintechs are not just competitors but potential partners for real estate companies looking to innovate and improve efficiency.
• R&CA offers a pathway to streamline operations, reduce costs, and improve decision-making through automation and machine learning.
• Blockchain is transforming the industry by enhancing transparency and security in transactions and data management.
• Commercial real estate is facing significant changes due to a variety of external disruptions, requiring agility and adaptability.

Conclusion

The 2018 Deloitte Real Estate Predictions highlight a transformative era for the industry, driven by technology, changing workforce dynamics, and a greater focus on employee wellbeing. Companies that embrace these changes—through smart building design, co-working spaces, fintech collaboration, and automation—are likely to lead the way in the evolving real estate landscape.