2023-09-26-未知机构-2023年商业服务100强_30页_23mb

Summary of Brand Finance Commercial Services 100 2023 Report

Overview

The 2023 Brand Finance Commercial Services 100 report identifies and ranks the top 100 global Commercial Services brands based on their financial value and strength. Conducted in May 2023, the report highlights the sector's resilience post-pandemic, with a total brand value exceeding USD 400 billion. Deloitte emerged as the most valuable and strongest brand, emphasizing digital solutions and customer experience. Sustainability and economic recovery are key themes, with brands investing in innovation and employee benefits. Methodology includes brand valuation through a Royalty Relief approach, combining market research and financial metrics to quantify brand assets.

Key Findings

• Deloitte remains the top brand, valued at USD 34.5 billion, with a 16% year-on-year increase and an elite AAA+ Brand Strength Index (BSI) of 91.3/100.
• Sector growth was robust, with overall brand value rising 13% in 2023. Of the 100 brands, over two-thirds experienced value growth, including Professional Services brands, which increased by 14% aggregate.
• Indeed is the fastest-growing brand, with a 102% value increase to USD 1.6 billion, driven by post-pandemic staffing demand. S&P Global saw a 32% jump due to a merger with IHS Markit.
• Sustainability perceptions contribute significantly to brand value, with Deloitte leading at USD 2.1 billion in Sustainability Perceptions Value.
• The Commercial Services sector demonstrates strong adaptability, leveraging technology and digital strategies to combat economic uncertainties and drive performance.

Methodology

Brand value is calculated using a Royalty Relief methodology, estimating the economic benefit of a brand by determining a hypothetical royalty rate. The Brand Strength Index (BSI) assesses inputs (marketing investment), equity (stakeholder perceptions), and performance (business outcomes) on a 100-point scale, with ratings up to AAA+. Original market research from over 100,000 respondents in 38 countries supports the equity assessments, ensuring transparency and compliance with ISO standards.

Services Offered

Brand Finance provides comprehensive services such as brand valuation, consulting, syndicated studies, and brand strategy development. These include tools for benchmarking, brand audits, and specialized support for mergers, acquisitions, and sustainability initiatives, helping organizations optimize brand performance and value. Their global network supports clients across various markets and industries.

This summary captures the essence of the report, highlighting Deloitte's leadership, sector growth, sustainability focus, and valuation methodology.