2023年商业服务100强（英）-30页_23mb

报告摘要

Analysis of Brand Finance Commercial Services 100 2023

Overview

This report ranks and analyzes the top 100 most valuable and strongest Commercial Services brands as of 2023. It highlights the resilience of the commercial services sector post-COVID-19, noting a 13% increase in total brand value to over $400 billion. The report emphasizes factors like customer experience, technological advancements, and sustainability as key drivers of brand growth.

About Brand Finance

Brand Finance is a leading consultancy that bridges marketing and finance by quantifying brand value. They use globally recognized standards (ISO 10668 and ISO 20671) and conduct extensive market research with over 100,000 respondents across 38 countries and 31 sectors. Services include brand valuation, strategy consulting, and market research.

Key Highlights from Ranking Analysis

Leading Brand: Deloitte retained the top position with a brand value of $34.5 billion (16% growth) and a AAA+ Brand Strength Index (BSI) score.
Fastest Growth: Human Resources brand Indeed led with a 102% growth to $1.6 billion, followed by ADT with a 77% increase to $2.4 billion.
Sector Growth: Professional Services brands saw a 14% aggregate brand value increase. Sustainability Perceptions Value (SPV) was notable; Deloitte scored highest at $2.1 billion, emphasizing environmental commitments.
Top 10 Brands: Deloitte, American Express, VISA, EY, PwC, Mastercard, PayPal, KPMG, S&P Global, and Sysco led the rankings, with Deloitte demonstrating strong performance in innovation and workforce development.

Methodology

Brand values are calculated using the Royalty Relief method, based on hypothetical royalty rates derived from market research. The BSI, scored out of 100 and rated up to AAA+, evaluates three pillars: Marketing Investment (activities building brand loyalty), Stakeholder Equity (perceptions from research), and Business Performance (quantitative measures like market share). This approach is certified by ISO standards and Austrian Standards for compliance.

Brand Strength Assessment

The Brand Strength Index (BSI) measures a brand's influence through metrics like customer loyalty, reputation, and financial performance. Deloitte's BSI improved by 1.1 points, reflecting investments in workforce well-being and digital transformation.

Conclusion

The commercial services sector shows robust recovery and diversification. For detailed insights, brands can request valuation reports or contact Brand Finance for benchmarking and strategic advice.