品牌价值-最有价值的保险品牌100强的年度报告（英）-2022.4-31页_11mb

Summary of Brand Finance Insurance 100 2022

Core Content

Brand Finance released the Insurance 100 2022 report, which ranks the world's most valuable and strongest insurance brands. The report highlights the impact of the global pandemic on brand performance and outlines the financial and strategic importance of strong brands in the insurance sector.

Main Points

• Brand Finance Overview:
  Brand Finance is a leading brand valuation consultancy that has been bridging the gap between marketing and finance for over 25 years. It provides financial insights into brand value and strength using rigorous methodologies and is certified to international standards.

• Brand Value & Brand Strength:
  The report emphasizes the financial importance of brand value and brand strength, with the latter assessed using a balanced scorecard of metrics including marketing investment, stakeholder equity, and business performance.

• Global Performance Trends:
  North American insurance brands are showing stronger recovery from the pandemic compared to Chinese insurers, which are still affected by strict lockdown policies. The report notes that brand value growth is a key indicator of how well a brand is performing in the market.

Key Information

Top 10 Most Valuable Insurance Brands

Brand Value by Country

Fastest Growing Brands

• Fidelity National Financial: Up 78% to US$1.6 billion, jumping from 90th to 71st in the ranking.
• Hanover Insurance: Up 60% to US$1.4 billion.
• Cincinnati: Up 60% to US$2.0 billion.
• Prudential Plc: Up 60% to US$8.2 billion in Hong Kong, following a demerger.

Brand Strength

• UnipolSai (Italy): Holds the highest brand strength with an AAA+ rating and a BSI score of 89.6.
• Ping An (China): Despite a 4% decline in brand value, it remains the most valuable insurance brand globally.
• Allianz (Germany): Grew by 15%, moving up one rank and outperforming other top brands.

Challenges in China

• Chinese insurance brands continue to face challenges due to ongoing lockdowns.
• Ping An remains the most valuable but has seen a decline in value.
• China Life dropped one rank, while CPIC and AIA showed lackluster performance.

Brand Performance in the Western World

• As lockdowns ease in the West, insurance brands are rebounding and focusing on post-pandemic opportunities.
• GEICO, Progressive, and Canada Life are leading in brand value growth.

Conclusion

The Insurance 100 2022 report underscores the importance of brand strength and value in the insurance industry, particularly in navigating post-pandemic recovery. North American brands are showing stronger resilience and growth, while Chinese brands are still struggling with the economic and operational impacts of prolonged lockdowns. Brand Finance continues to provide valuable insights and tools to help organizations understand and leverage their brand equity for financial success.