全球及中国婴幼儿辅食行业蓝皮书-CIC灼识咨询-2025_33页_9mb

报告摘要

Infant Food Industry Analysis Summary

Introduction

Infant food is defined as food added to infants' diets around 6 months, aiding nutrition and developing eating skills. It includes main food items (e.g.,米粉), snacks (e.g., cookies), and flavor enhancers (e.g.,调味油). The global industry shows steady growth, while China's market is expanding rapidly with increasing consumer awareness of nutrition and convenience.

Global Market Trends

The global infant food market is expected to grow from $225.7 billion in 2024 to $292.1 billion in 2029, with a CAGR of 5.3%. Key drivers include rising consumer demand and improved penetration rates, especially in developed regions. By 2029, the global penetration rate is projected to reach 25.3%, up from 20.1% in 2024.

Chinese Market Dynamics

China's infant food market was approximately 559.1 billion CNY in 2024, set to grow to 817.5 billion CNY by 2029 at a CAGR of 7.9%. Online channels dominate sales growth (CAGR 13.1% from 2019-2024), with offline retail still significant. Per capita spending is rising from 3,589 yuan in 2019 to an estimated 7,318 yuan in 2029.

Product and Regulatory Insights

Product diversity is increasing, with snacks and flavor enhancers gaining share against traditional main foods. Regulations are evolving to match international standards, though gaps remain in areas like raw material specifications and pollutant limits. Consumer preferences favor organic, low-sugar options and convenient formats like portable packaging.

Competition and Export

The Chinese market features both domestic and international brands, with companies like Yishixing leading through consumer education and innovation. Export opportunities exist in Southeast Asia, where infant food markets are growing rapidly due to rising incomes and awareness.