2025-05-06-品牌价值-最有价值和最强大的航空公司品牌50强的2025年度报告（英）_37页_37mb

报告摘要

Total brand value of top 50 airlines surges 29% year-on-year to USD 132.6 billion.
Post-pandemic recovery driven by international travel rebound and premium experience demand.
Airports sector also shows strong growth, with top 25 airports’ brand values rising 16% (excluding Paris).

Delta (USD 14.9 billion, +38%)
- Strong premium focus, operational reliability, and transatlantic expansion.
United Airlines (USD 12.3 billion, +41%)
- Investments in fleet modernization and long-haul route expansion.
American Airlines (USD 11.7 billion, +14%)
- Rebounded with corporate market initiatives and improved Brand Strength Index (BSI).
Emirates (USD 8.4 billion, +27%)
- Luxury positioning, high-profile sponsorships, route expansion.

Southwest Airlines (91.1/100) – Strong domestic appeal and customer-centric policies.
ANA (86.2/100) – Leading FSC brand, strong Japanese domestic perception.
Low-Cost Leaders: Southwest, Jet2.com, Indigo.

Heathrow Airport (+19%, USD 991M) – Full recovery in passenger traffic.
Changi Airport (+13% BSI, USD 765M) – Consistently high customer satisfaction.

Full-service carriers (FSCs) dominate brand value growth due to demand for premium travel.
Sustainability initiatives (e.g., SAF, plastic reduction) enhance brand resilience.
Asia-Pacific shows fastest regional growth, with Chinese airlines expanding routes.
Brand Guardianship Index highlights leadership of CEOs like Robert Isom (American Airlines) and Sheikh Ahmed Bin Saeed (Emirates).

Asian airlines excel in sustainability perceptions
Air China leads (Environmental Sustainability), China Eastern (Social), Emirates/ANA (Governance).
ESG remains a key differentiator in brand value.

Brand value calculated using the Royalty Relief method (ISO 10668)

Brand Strength Index integrates stakeholder perceptions and customer behaviors.
Brand Guardianship Index evaluates CEO effectiveness in brand management.

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