希尔顿：2023年游客报告（英文）-28页_31mb

The 2023 Traveler: Emerging Trends Shaping Travel Behavior

Travel surged in 2022, with a renewed focus on human experiences, wellness, and frictionless travel. The 2023 traveler prioritizes deeper connections, authenticity, and personalized care, blending technology and human touch for a seamless journey.

Key Trends:

1. Deeper Human Connections

   • Demand for immersive local cultures, unique experiences (culinary programs, events), and personalized interactions drives travel.
   • 49% seek immersion in local cultures, while 40% desire personalized access to activities.

2. Authentic Travel for Wellness

   • Wellness extended beyond physical health to mental, emotional, and sustainable well-being.
   • 50% seek trips addressing holistic wellness; ESG initiatives and eco-friendly partnerships (e.g., Aesop, N dar) gain traction.

3. Enhanced Care and Loyalty

   • Travelers value reliable and friendly service; 56% prioritize a frictionless experience.
   • Loyalty programs reward recognition; innovations like automated upgrades and unique experiences strengthen brand loyalty.

4. Frictionless Innovations

   • Balances technology (digital keys, EV chargers, connecting rooms) with human-led service for efficiency and personalization.
   • Business travel adapts with sustainable meeting tools and flexible booking solutions.

Methodology

• Qualitative: Stakeholder interviews across 10+ organizations.
• Quantitative: Global survey in 7 regions (1,001+ respondents each) and U.S. adult traveler data (1,000 respondents).