2023年美国约会和社交发现应用报告（英）-22页_9mb

报告摘要

Market Overview: Dating and Social Discovery app downloads declined 11% YoY in Q4 2022, total yearly installs fell 7% YoY from 2021, mirroring mid-pandemic highs. Revenue for Dating apps increased 5% YoY to $1.4B, with Google Play driving most growth.
Dating Apps Trends:
- Dominated by apps like Tinder, Bumble, and Hinge from Match Group and Bumble Holding.
- Downloads decreased 7% YoY, revenue climbed 13% YoY to $133M, with Google Play contributing 55% YoY revenue growth.
- Demographics: Male user installs increased for four top apps; female user declines, especially among 18-24-year-olds, highlight a potential shift in app strategies.
Social Discovery Apps Trends:
- Wizz became the top app by downloads in 2022.
- Downloads and revenue fell 30% and 51% YoY in Q4 2022, respectively, with Google Play gaining market share.
- MAU peaked in the U.S. and U.K., but declines occurred in other markets like Mexico and India.
Key Takeaways: The shift toward Google Play intensified due to economic factors, and apps must focus on user retention and demographic-specific designs to sustain growth.