2021年生活方式应用报告（英）-48页_5mb

The State of Lifestyle Apps 2021 Summary

Core Content

This report provides an analysis of U.S. Lifestyle apps on the App Store and Google Play from Q1 2018 to Q1 2021. It covers key trends in consumer spending, downloads, and market share for various subcategories including Dating, Social Discovery, Home Technology, Housing & Rentals, and Other.

Main Trends

• Lifestyle App Spending: U.S. consumer spending in Lifestyle apps reached $300 million in Q1 2021, showing a 30% year-over-year increase.
• Dating App Dominance: Dating apps accounted for the majority of Lifestyle app revenue, with a 27% year-over-year growth in Q1 2021.
• Social Discovery Growth: Social Discovery apps gained significant market share, especially during the pandemic, with $60 million in revenue in Q1 2021.
• Market Share Shifts: The market share of Dating apps declined slightly from 86% in 2018 to less than 70% in Q1 2021, while Social Discovery apps increased from 13% to a notable share.
• Download Trends: Lifestyle apps reached a record 151 million U.S. installs in Q1 2021, with a 10% year-over-year increase.
• Google Play Growth: Google Play saw a 30% quarter-over-quarter increase in adoption, reaching a 46% share in Q1 2021, its highest since 2018.
• Home Technology and Housing: These subcategories also experienced growth, with Housing & Rentals showing 11% YoY growth in Q1 2021 due to the real estate market surge.

Key Insights

• Top Apps by Spending:
  • Tinder led with $103 million in Q1 2021, more than double Bumble's revenue.
  • Bumble and Match Group remained major players, with several of their apps entering the top 10.
  • Hinge and Plenty of Fish showed significant growth, with Hinge's revenue increasing by 153% and Plenty of Fish by 227% in Q1 2021.
• Top Apps by Downloads:
  • Tinder consistently led in downloads since 2018.
  • Bumble took the second spot and maintained it.
  • Hinge gained the most market share, increasing from 4% in 2018 to 10% in Q1 2021.
  • Match Group dominated the dating market with 64% market share in Q1 2021.

Subcategories Overview

• Dating:
  • Tinder and Bumble remained the top apps.
  • Match Group's apps, including Hinge and Plenty of Fish, gained significant market share.
• Social Discovery:
  • These apps have become more prominent, with increased usage during the pandemic.
• Home Technology:
  • Grew due to increased time spent at home during the pandemic.
• Housing & Rentals:
  • Experienced a strong year-over-year growth in Q1 2021, driven by the real estate market.
• Other:
  • Includes apps related to home design, local services, and more.

Conclusion

The U.S. Lifestyle app market saw a strong recovery in 2021 after a dip in 2020. Dating apps remained the largest revenue generator, but social discovery and home-related apps also gained traction. Match Group and Bumble dominated the market, with Hinge and Plenty of Fish showing substantial growth. The shift in consumer behavior due to the pandemic played a crucial role in the growth of at-home apps and social discovery platforms.