2024-06-16-品牌价值-马来西亚最有价值和最强大品牌100强的2024年度报告（英）_40页_24mb

Summary of Malaysia 100 2024 Report

Core Content

The Malaysia 100 2024 report presents an annual assessment of the most valuable and strongest Malaysian brands, highlighting their financial performance, brand strength, and sustainability initiatives. The report is published by Brand Finance, a leading brand valuation consultancy that bridges the gap between marketing and finance. The findings offer insights into brand positioning, market leadership, and the impact of sustainability on brand value.

Main Points

• Brand Finance has been providing brand valuation services since 1996, with a focus on aligning brand strategies with financial outcomes.
• The company uses a combination of brand perception research and financial analysis to determine brand value.
• Over 100,000 global respondents, including 25,000 in the Asia Pacific region, were surveyed to evaluate brand awareness, consideration, and reputation.
• Brand Strength Index (BSI) and brand strength ratings are key metrics used in the valuation process.

Key Information

Top 10 Most Valuable Malaysian Brands 2024

Sector Highlights

• Food and Insurance sectors recorded double-digit growth, surpassing the retail sector in brand value.
• PETRONAS maintained its position as the most valuable Malaysian brand for the 14th consecutive year, with a brand value of USD14.6 billion and a BSI score of 87.8.
• Dutch Lady Milk rose to the strongest brand in the rankings, moving up 8 places from 2023 with a brand value of USD199 million and a BSI score of 88.2.
• Malaysia Airports had the largest brand value growth at +53%, reaching USD101 million.
• MISC and Guan Chong also saw significant growth, with +49% and +48% respectively.

Sustainability Insights

• PETRONAS led in sustainability perceptions, with the highest Sustainability Perceptions Value of USD1.3 billion and the highest positive gap value of USD87 million.
• Sustainability Perceptions Value is the financial value attributed to a brand's perceived sustainability efforts.
• Gap value is the difference between perceived sustainability and actual performance, indicating potential for value creation through improved communication.

Brand Value Ranking (USDm)

• Food brands: USD1.6 billion (up 15%)
• Insurance brands: USD990 million (up 73%)
• Retail brands: USD815 million
• Banking brands: USD9.7 billion (down 17%)
• Telecoms brands: USD5 billion (up 2.2%)

Methodology and Services

• Brand Finance's methodology is certified by Austrian Standards and officially approved by the Marketing Accountability Standards Board.
• The report includes strategic insights, benchmarking, and expert recommendations for growing brand value.
• It offers global data access, covering +6,000 brands, 41 countries, and 31 sectors.
• Brand Finance provides services such as brand valuation reports, brand equity research, and strategic guidance to help businesses improve their brand performance and value.

Conclusion

The Malaysia 100 2024 report underscores the importance of brand strategy, financial performance, and sustainability in driving brand value. It highlights the resilience of key sectors like food and insurance, as well as the ongoing challenges in the banking and telecoms industries. The insights provided by Brand Finance are essential for businesses aiming to optimize returns, enhance brand equity, and achieve long-term growth.