2025-06-08-品牌价值-马来西亚最具价值和最强大品牌100强的2025年度报告（英）_43页_19mb

报告摘要

Malaysia's top 100 brands grew by 16% in 2025, reaching a collective value of USD 59.1 billion, mirroring the country's robust economic performance.

Oil & Gas contributed 25% to the total brand value.
Banking contributed 20%, accounting for 45% of the rankings. Tourism (15%) and aviation saw significant growth.

PETRONAS: Most valuable brand for 15 consecutive years at USD 14.4 billion, with a slight 1% decrease in value due to lower oil prices.
Maybank: Ranked second with USD 5.2 billion, showing a 52% increase driven by digital innovation and expansion.
Malaysia Airlines: Fastest-growing brand with a 209% surge to USD 0.607 billion, boosted by fleet modernization and strategic route changes.
MyEG: Emerged as a brand to watch, increasing its Brand Strength Index (BSI) by 29%.
Proton: Became the strongest brand in 2025 with a BSI of 93.9 and 30% value growth.

Key drivers included digitalization, fleet renewal (e.g., Malaysia Airlines), and rebound in tourism post-pandemic.
Airlines sector led with an 85% growth in brand value, facilitated by operational efficiency and strategic expansions.

PETRONAS is committing to Net Zero Carbon Emissions by 2050, investing in renewable energy projects like wind and solar facilities.
Brands like Maybank and CelcomDigi integrated AI and ESG principles for sustainable operations.

Brand value is calculated using the Royalty Relief method, combining brand impact and strength, with BSI scores derived from consumer perceptions and financial analysis.

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