Bluetooth-2019蓝牙市场报告（英文）-2019.7-43页_13mb

Bluetooth Market Summary

Core Content

Bluetooth technology has evolved significantly over the past two decades, becoming a global standard for wireless connectivity across personal, commercial, and industrial markets. It enables seamless wireless communication, supporting a wide range of applications including audio streaming, data transfer, location services, and device networks. The Bluetooth Special Interest Group (SIG), a not-for-profit trade association, oversees the development and promotion of Bluetooth technology, ensuring interoperability and innovation through its member community.

Main Points

• Bluetooth SIG, Inc.

  • Founded in 1998, it is a global trade association that manages Bluetooth technology.
  • It oversees three key programs: specifications, qualification, and promotion.
  • The organization has 35,000 member companies worldwide, contributing to the expansion of Bluetooth into new markets.

• Bluetooth Market Update

  • The market continues to grow, driven by new use cases and the expansion of Bluetooth into IoT, smart buildings, smart homes, and smart cities.
  • Bluetooth is transitioning from a personal communications solution to a commercial and industrial connectivity engine.
  • Key trends include the integration of Bluetooth into smartphones, tablets, and PCs, as well as the adoption of Bluetooth Low Energy (LE) and Bluetooth mesh networking.

• Bluetooth Device Shipments

  • Annual Bluetooth device shipments are expected to grow significantly.
  • By 2023, 90% of all Bluetooth devices will include Bluetooth Low Energy (LE).
  • Bluetooth Low Energy single-mode shipments are projected to triple by 2023, reaching 1.6 billion units.
  • Data transfer will be the largest solution area by volume in 2023.
  • Location services is the fastest-growing solution area, with a 43% CAGR from 2018 to 2023.
  • Device networks will also see strong growth, with a 23% CAGR over the same period.

• Key Solution Areas

  • Audio Streaming:
    • Bluetooth headsets and headphones will continue to dominate, with 720 million units shipped annually by 2023.
    • 90% of speakers will include Bluetooth by 2023.
    • Audio streaming will grow at a 7% CAGR through 2023.
  • Data Transfer:
    • Devices like fitness trackers and smartwatches will drive growth.
    • 300 million Bluetooth remote controls will be shipped annually by 2023.
    • Data transfer is forecasted to double from 690 million in 2018 to 1.3 billion in 2023.
  • Location Services:
    • Used in applications such as item finding, asset tracking, and wayfinding.
    • 43% CAGR through 2023, with 1.7 billion active handsets engaged in Bluetooth location services.
  • Device Networks:
    • Bluetooth mesh networking supports large-scale automation in smart buildings and industrial settings.
    • 360 million devices are expected to be shipped annually in this category by 2023, with a 23% CAGR.

Key Markets

• Phone, Tablet & PC

  • 100% of new smartphones, tablets, and laptops include Bluetooth.
  • Bluetooth is a key driver in the trend to remove audio jacks from devices.
  • Annual shipments in this category are expected to reach 1.3 billion units by 2023.

• Audio & Entertainment

  • 90% of speakers will include Bluetooth by 2023.
  • 50% of headphones sold today include Bluetooth.
  • Bluetooth remote control shipments will double by 2023.
  • Annual shipments in this category are expected to reach 1.3 billion units by 2023.

• Automotive

  • 93% of new cars will include Bluetooth by 2023.
  • Bluetooth is used in keyless entry systems and other in-car applications.
  • Annual shipments in this market are expected to reach 54% of all cars on the road.

• Connected Device

  • Smart watches and hearables are expected to grow by 3x and 140% respectively by 2023.
  • Bluetooth tags and trackers will account for 10% of total connected device shipments.
  • The market for connected devices is growing at a 40% CAGR through 2023.

• Smart Building

  • Bluetooth is driving smart building automation and location services.
  • Location services will dominate forecasts, with 7x growth in device shipments.
  • Connected lighting solutions are expected to grow by 6.5x, with a 46% CAGR.

• Smart Industry

  • Asset tracking and management are leading the forecast, with a 47% CAGR.
  • Enterprise wearables will see 3.5x growth in annual shipments.
  • Bluetooth is used in industrial automation, condition monitoring, and remote control systems.

• Smart Home

  • 100% of smart speakers include Bluetooth.
  • Smart appliances are the fastest-growing category, with a 59% CAGR.
  • Connected home devices are expected to reach 900 million units by 2023.

• Smart City

  • Bluetooth is expanding into smart city applications, including wayfinding and asset management.
  • 7x growth in smart city device shipments by 2023.
  • 500% increase in Bluetooth RTLS implementations in airports.
  • 3x growth in Bluetooth RTLS in sports stadiums.

Conclusion

Bluetooth technology continues to be a cornerstone of wireless innovation, with a strong global community and diverse applications across multiple markets. As it evolves, Bluetooth is not just a connectivity standard but a key enabler of the IoT revolution, supporting everything from personal devices to large-scale industrial and urban solutions.