品牌价值-瑞士最具价值和最强大品牌50强的2025年度报告（英）-2025_25页_12mb

报告摘要

Currency Impact: The aggregated brand value of Switzerland's top 50 brands fell 4% to CHF143.7 billion due to a stronger Swiss Franc, while US dollar value rose slightly to USD170.0 billion.
Top Brands: Nestlé (CHF16.9 billion, -9%) remains the most valuable despite pricing pressure; Rolex (+29% to CHF15.9 billion) led growth amid luxury watch market challenges; UBS and Zurich saw minor declines.
Brand Performance: Currency fluctuations affect export-driven firms; Nestlé faces consumer sensitivity to price increases, reducing brand acceptance; Rolex's high credibility and design drive revenue despite macroeconomic headwinds.
Growth Highlights: CEVA Logistics (+46%) showed exceptional growth through strategic acquisitions in logistics; overall Swiss brands maintain strong global positioning due to excellence in food, luxury, and finance sectors.
Key Insights: Brand strength is influenced by economic factors; Nestlé and Rolex exemplify challenges in pricing and market dynamics; valuation methods based on royalty relief and brand strength indices provide benchmarking.
Comprehensive analysis from Brand Finance highlights global recognition but vulnerability to trade and currency shifts.

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