2025-08-11-品牌价值-印尼最具价值和最强大品牌100强的2025年度报告（英）页_28页_12mb

报告摘要

Overall Growth: Indonesia's top 100 brands total value increased by 8% to $53.3 billion, driven by economic resilience and strong sector performance.
Banking Sector: Accounts for 41% of the total value, with brands like BRI and Bank Mandiri showing significant growth due to financial inclusion and digital transformation.
Most Valuable Brand: BRI retained the top spot for the third consecutive year, with a 36% increase in brand value to $7.3 billion, led by its focus on microfinance and MSME support.
Fastest Growing Brand: Alfamart saw a 78% surge in value to $459 million, attributed to rapid expansion, digital integration, and enhanced customer loyalty.
Emerging Players: Brands like Elnusa and Tempo ScanPacific showed positive growth, benefiting from CSR initiatives and regulatory adaptability.
Brand Strength: BCA was ranked as Indonesia's strongest brand with a BSI score of 97.1/100 and AAA+ rating, emphasizing its digital innovation and customer trust.
Sustainability: BRI led in sustainability with a high Sustainability Perceptions Value (SPV) of $459 million, highlighting commitment to green bonds and ESG goals.
Methodology: Brand value is calculated using the Royalty Relief method, combining brand impact data with strength analysis, ensuring a holistic financial assessment.