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5G Consumer Potential Summary

Core Content

This report explores the consumer potential of 5G, aiming to dispel common myths surrounding its value and use cases. It highlights the expectations of consumers and the evolving landscape of mobile broadband, focusing on how 5G can address current limitations and open up new opportunities in both personal and home environments.

Main Myths and Realities

Myth 1: There are no near-term consumer benefits of 5G

Reality:

• Consumers expect a step change in network performance, relief from urban congestion, and more home broadband options.
• In South Korea and Australia, half of smartphone users feel mobile broadband speeds are not fast enough.
• 6 in 10 in mega/metro cities globally face issues with 4G connectivity in crowded areas and expect 5G to be deployed first in such locations.

Myth 2: There are no real use cases for, or price premium on, 5G

Reality:

• 67% of smartphone users are willing to pay for 5G services, with early adopters willing to pay up to 32% more.
• Consumers expect use cases like 5G TV, home robots, and in-car connectivity to become mainstream within 2–3 years.
• 5G home wireless broadband is seen as a viable alternative to traditional home broadband, especially for those dissatisfied with current providers.

Myth 3: Smartphones are the only solution for 5G

Reality:

• Smartphones alone are unlikely to drive 5G adoption, as 43% of iPhone users and 39% of Android users believe current devices cannot fully leverage 5G capabilities.
• Consumers expect future 5G devices to include foldable screens, holographic projection, and 360-degree cameras.
• Globally, 50% of consumers believe that smartphones will still exist but that AR smart glasses will become a common accessory by 2025.

Myth 4: Current usage patterns accurately predict future 5G demand

Reality:

• Consumers predict significant changes in usage with 5G, particularly in video consumption and immersive experiences.
• 3 hours more video content will be consumed weekly on mobile devices, with 1 hour on AR/VR glasses.
• 50% of users expect a significant increase in mobile data usage on 5G, with some anticipating up to 10 times more usage.
• 5G-connected home robots are seen as a status symbol by 6 in 10 consumers, and 5G in-car connectivity is expected to be as important as fuel efficiency in the next 5 years.

Key Consumer Insights

• Awareness and Excitement:

  • Markets with the highest consumer awareness of 5G are China, South Korea, the US, Italy, and Saudi Arabia.
  • 7 out of 10 smartphone users globally are excited about 5G availability in their market soon.

• Switching Behavior:

  • 8 in 10 consumers looking to switch broadband providers would consider 5G home wireless broadband as an alternative.
  • 15% of consumers are dissatisfied with their home broadband provider but unlikely to switch due to limited alternatives.

• Willingness to Pay:

  • On average, consumers are willing to pay a 20% premium for 5G, with early adopters willing to pay up to 32%.
  • In the US, a 15% premium translates to USD 9, while in the UAE, a 35% premium equals USD 14.
  • Verizon plans to charge USD 10 more per month for its 5G service.

• Use Case Roadmap:

  • Most 5G applications and services are expected to go mainstream within 2–3 years.
  • Gaming and AR/VR use cases are expected within 1–2 years, while autonomous driving and other automotive use cases may take 3–5 years.
  • 5G TV and 5G hot zones are among the most sought-after services.

Future of 5G Devices

• Smartphones vs. Smart Glasses:

  • While smartphones are expected to evolve, many consumers anticipate a shift toward AR smart glasses as the next iconic device.
  • 50% of consumers globally believe that smartphones will still exist, but AR glasses will be common by 2025.
  • 4 in 10 predict no need for mobile phone screens, as content will be projected onto any surface.

• Expert Opinions:

  • Industry experts believe 5G will enable new experiences beyond speed, such as holographic apps, VR, and immersive entertainment.
  • New pricing models may emerge, including latency-tier and speed-tier data plans.
  • There is a growing belief that 5G will support IoT use cases, including smart homes and connected cars.

Conclusion

5G has the potential to transform consumer experiences through improved speed, lower latency, and greater capacity. While there are myths about its limited consumer value, the report demonstrates that consumers are eager for new services and expect 5G to address current pain points. The future of 5G may not be limited to smartphones, and new pricing models and use cases will likely drive adoption and create new opportunities for telecom operators.