GP Bullhound Q1 2018 Software Market Summary
Core Content Overview
This report provides an analysis of the software market trends in Q1 2018, focusing on M&A activity, public market SaaS performance, key metrics, CEO commentary, and market valuations. It outlines the strategic direction of SaaS companies and highlights the impact of external factors such as market volatility and tax policy changes on the industry.
Key Sector Takeaways
- Software Consolidation Focus: Consolidators are increasingly targeting "growth acquisitions" rather than strategic ones.
- Acquisition Trends: SaaS companies with as little as $5 million of Annual Recurring Revenue (ARR) are attracting interest if they show growth of over 100%.
- M&A Strategy: Acquirers are less focused on build vs. buy decisions and are more interested in acquiring companies that can continue growing independently.
- Soft Landing Exits: Some start-ups are choosing to exit to strategies or private equity (PE) buyers rather than raise fresh capital or continue standalone growth.
- Market Volatility: Despite initial optimism, the IPO market in 2018 is expected to face volatility, which could impact valuations.
Recent Software Transaction Trends
- M&A Deal Value Increase: M&A activity is on the rise, driven by private equity firms.
- Larger Private Placements: There's a trend toward fewer but larger private placements.
- Geographic Dominance: The US and Europe continue to dominate M&A deal volume.
- Consistent Regional Activity: Private placement deal volume remains consistent across regions.
Public Market SaaS Analyses
- Notable IPOs in 2017: Several SaaS companies successfully went public in 2017, including Alteryx, Appian, Cloudera, MongoDB, Okta, and Yext.
- Performance of 2017 IPOs: These companies showed strong growth and valuation performance, with some experiencing significant price increases post-IPO.
- 2018 Outlook: The SaaS IPO market in 2018 is expected to be less robust due to market volatility and fewer large-scale SaaS companies ready to go public.
Key SaaS Metrics
- Revenue Growth: SaaS companies are experiencing varying levels of revenue growth, with some showing high growth rates (e.g., 59% for Alteryx).
- Subscription Revenue: Subscription revenue is a dominant component for most SaaS companies, with some exceeding 95% of total revenue.
- Net Retention Rate: Companies like Okta and Yext show strong net retention rates, indicating customer loyalty.
- Customer Growth: Many SaaS companies have seen significant YoY customer growth.
- ARR Expansion Rate: Companies such as MongoDB and Cloudera have impressive ARR expansion rates.
- Cost Trends: Customer acquisition costs have risen significantly, impacting margins and sales strategies.
SaaS CEO Commentary
- Strategic Shifts: CEOs are increasingly focusing on platform-based solutions and customization.
- Challenges: Rising competition and saturated sales channels are posing challenges to growth and margin optimization.
- Opportunities: The shift to PaaS and the potential for growth through strategic acquisitions are key opportunities.
Appendix A: GP Bullhound SaaS Index
- Market Valuations: The SaaS Index shows a range of valuations, with an average EV/Revenue of 8.9x and a median of 8.4x.
- Revenue Multiple Trends: Current valuations are in line with the mean of the past five years, indicating a stable market environment.
- Rule of 40%: The Rule of 40% highlights that public SaaS companies are expected to see lower growth and profitability in 2018 compared to 2017.
Appendix B: Software Public Comps by Category
- Valuation Multiples: Companies in different categories have varying EV/Revenue and EV/EBITDA multiples.
- Performance Metrics: Metrics such as revenue growth, profit margins, and share price performance are used to compare companies across categories.
Appendix C: GP Bullhound Software Report Overview, Software Credentials & Team
- Report Overview: The report is produced by GP Bullhound, a firm specializing in software market analysis.
- Credentials: The firm has a strong track record in analyzing and advising on SaaS and software transactions.
- Team: The team comprises experienced professionals with deep knowledge of the software industry.
Notable Software M&A Deals & Private Financings
M&A Transactions (Q1 2018)
| Announce Date |
Target |
Buyer |
Target Description |
Value ($) |
Implied EV/LTM Rev |
| Mar 13 |
Salesforce |
CloudCrazy |
B2B commerce platform |
- |
- |
| Mar 12 |
Booker Software |
MINDBODY |
Enterprise management |
150 |
6.0x |
| Mar 6 |
Togetherwork |
GI Partners |
Group management |
- |
- |
| Feb 8 |
Alfresco |
Thomas H. Lee |
Enterprise content management |
- |
- |
| Feb 8 |
Jive |
LogMeIn |
Cloud-based communications |
342 |
4.3x |
| Jan 29 |
Callidus |
SAP |
Customer experience |
2,425.9 |
9.6x |
| Jan 29 |
ThreatMetrix |
RELX |
Security/fraud prevention |
830 |
- |
| Jan 11 |
Talkwalker |
Marlin Equity |
Social media listening |
- |
- |
| Dec 28 |
BravoSolution |
Accel-KKR |
Procurement & sourcing |
217.8 |
2.3x |
| Dec 18 |
Aconnex |
Oracle |
Document management |
1,222.8 |
9.8x |
| Dec 12 |
Black Duck |
Synopsys |
Open source & license management |
547 |
7.3x |
| Dec 11 |
Shazam |
Apple |
Music recognition |
400 |
7.3x |
| Dec 5 |
TSheets.com |
Intuit |
Time tracking and scheduling |
340 |
8.5x |
| Dec 5 |
Simply Measured |
Sprout Social |
Social analytics |
- |
- |
| Nov 27 |
Skyhigh Networks |
McAfee |
Cloud access security |
- |
- |
| Nov 21 |
Cloudmark |
Proofpoint |
Messaging security |
110 |
- |
| Nov 16 |
Qvidian |
Upland Software |
Sales execution |
50 |
- |
| Nov 14 |
IntraLinks |
Siris Capital |
Content collaboration |
1,000 |
- |
| Nov 8 |
ABC Financial |
Thoma Bravo |
Health club software & billing |
- |
- |
| Nov 1 |
ZiriMed |
Navicure/Bain |
Financial & clinical performance |
750 |
- |
| Oct 23 |
Vista/Bullhorn |
Insight, Genstar |
CRM for service-based industries |
- |
- |
| Oct 23 |
BroadSoft |
Cisco |
Enterprise communication |
1,528.9 |
4.2x |
Private Financings (Q1 2018)
| Announce Date |
Issuer |
Selected Investors |
Issuer Description |
Capital Raised ($) |
| Mar 13 |
Moogsoft |
Goldman Sachs, HCL, Northgate, Redpoint, Singtel |
Real-time IT operations analytics |
40 |
| Feb 28 |
Collective Health |
NEA, GV, Founders Fund, Maverick Ventures |
Cloud-based integrated health benefits platform |
110 |
| Feb 16 |
Reflektive |
TPG, Lightspeed, A16 |
Employee engagement |
60 |
| Jan 31 |
Asana |
Generation Investment Management |
Collaboration and productivity software |
75 |
| Dec 19 |
Domo |
Blackrock, Castor Ventures, GGV Capital, Glynn Capital, SharesPost, The Capital Group, The Yard Ventures |
Business management platform |
115 |
| Dec 19 |
Convercent |
Rho Ventures |
Corporate compliance management |
25 |
| Dec 14 |
Squarespace |
General Atlantic |
Content management platform |
200 |
| Dec 4 |
Contentful |
General Catalyst, Benchmark, Balderton, Point Nine |
Content management platform |
28 |
| Nov 30 |
Uptake |
Ballie Gifford, Revolution, GreatPoint Ventures |
Predictive analytics |
117 |
| Nov 1 |
InVisionApp |
Accel, Battery Ventures, FirstMark Capital, Geodisic, ICONIQ, Spark Capital, Tiger |
Design collaboration platform |
100 |
| Oct 31 |
MetricStream |
Clearlake Capital, EDB Investments, Sageview, Goldman Sachs |
Governance, risk and compliance |
63.4 |
| Oct 24 |
Skybox Security |
CVC Capital, Pantheon Ventures |
Cyber security management |
150 |
| Oct 16 |
Duo Security |
Geodisic, Index, Lead Edge, Meritech, Redpoint, True Venture, Workday |
Authentication and mobile security |
70 |
| Oct 12 |
HappyOrNot |
Northzone Ventures |
Customer feedback monitoring |
14.5 |
Global Software Transaction Trends
- M&A Activity: M&A deal value is increasing, primarily driven by private equity.
- Private Placements: Larger private placements are still occurring, indicating a shift in investment strategies.
- Geographic Dominance: The US and Europe continue to lead in M&A deal volume.
- Regional Consistency: Private placement deal volume remains consistent across regions.
Software IPOs in 2017
- Successful IPOs: Companies like Alteryx, Appian, Cloudera, MongoDB, Okta, and Yext saw strong performance in their IPOs.
- 2018 Outlook: The IPO market is expected to be less robust due to market volatility and fewer large-scale SaaS companies.
GP Bullhound SaaS Index Market Valuations
- Market Cap Values: The SaaS Index shows a range of market cap values, with an average of 8.9x EV/Revenue and a median of 8.4x.
- Trends: Current valuations align with the mean of the past five years, indicating a stable market environment.
Rule of 40% – Public SaaS
- 2018E Growth and Profitability: Public SaaS companies in the GPB Index are expected to show lower growth and profitability in 2018 compared to 2017.
- Comparison: The Rule of 40% highlights the shift in performance expectations as companies mature.
Software Public Company Valuations
High Growth (2018 Revenue Growth Rate >30%)
| Company Name |
HQ |
Employee |
Share Price |
Share Price Performance |
Market Cap (m) |
EV (m) |
Cash (m) |
EV/Revenue |
EV/EBITDA |
| Metaps |
JP |
246 |
$25.83 |
(11.9%) |
$347 |
$318 |
$65 |
8.9x |
38.9x |
| Micro Focus |
UK |
60,000 |
28.46 |
(2.9%) |
12,409 |
16,726 |
730 |
6.7x |
65.4x |
| Gridsum |
CN |
929 |
10.89 |
(7.2%) |
335 |
336 |
39 |
3.4x |
47.3x |
| Shopify |
CA |
3,000 |
138.21 |
86.6% |
4,204 |
3,998 |
504 |
10.8x |
62.8x |
| Okta |
US |
898 |
38.59 |
NA |
3,933 |
3,710 |
224 |
14.3x |
65.5x |
| Yext |
US |
750 |
12.70 |
NA |
1,159 |
1,045 |
113 |
6.1x |
65.5x |
| MongoDB |
US |
930 |
32.21 |
NA |
1,629 |
1,341 |
289 |
8.8x |
65.5x |
| MuleSoft |
US |
1,188 |
30.88 |
NA |
4,061 |
3,857 |
204 |
13.2x |
65.5x |
| Proofpoint |
US |
2,047 |
107.17 |
36.1% |
5,417 |
5,283 |
332 |
10.4x |
59.1x |
Average and Median Valuations
| Metric |
Average EV/Revenue |
Average EV/EBITDA |
Median EV/Revenue |
Median EV/EBITDA |
| EV/Revenue |
8.9x |
6.4x |
8.4x |
4.9x |
| EV/EBITDA |
38.3x |
27.7x |
38.9x |
21.3x |
Conclusion
The Q1 2018 software market report highlights the increasing focus on growth acquisitions, the impact of market volatility on IPOs, and the trend toward platform-based solutions. It also provides a detailed analysis of public market SaaS valuations, key metrics, and notable M&A and private financing activities, emphasizing the importance of strategic decisions and market dynamics in shaping the future of the software industry.