艾普思咨询:2023中国线上酒店住宿业市场现状及消费洞察报告_23页_2mb
报告摘要
'''json
{
"title": "2023中国线上酒店住宿业市场现状及消费洞察",
"date": "基于2023年4月28日至5月11日某主流OTA平台数据",
"city_focus": ["成都", "重庆", "北京"],
"distribution": {
"categories": {
"hotel": 42,
"motel": 34,
"other": 2
},
"regional": {
"Xiamen": "民宿超40%",
"Shanghai": "酒店超50%",
"Beijing": "农家乐超7%"
}
},
"price_trends": {
"affordable": ["Guilin", "Luoyang"],
"premium": ["Beijing", "Shanghai"],
"balanced": ["Shanghai", "Chengdu"],
"fluctuation": ["Chongqing", "+300%", "Xiamen", "+300%"]
},
"consumer_insights": {
"preference": ["service", 49], ["hygiene", 22], ["location", 21],
"mood": {
"business": "-25%",
"family": "+显著",
"individual": "-略"
},
"rating": {
"high": "family (+471)",
"low": "individual (+465)"
}
},
"negative_reactions": {
"issues": ["amenities", 80], ["hygiene", 48], ["acoustics", 27],
"topics": {
"family": ["amenities", "value"],
"individual": ["acoustics", "service"]
}
},
"special_events": {
"peak_demand": ["Easter Holiday"],
"price_surge": ["Chongqing", "Xiamen", "Luoyang", ">300%"],
"breach": {
"quantity": 3160000,
"timeline": "4/9-4/24 peaks"
}
}
}
'''
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