2023-07-21-Retailx-2023年英国电子商务报告_37页_16mb

UK Ecommerce Market Analysis (RetailX 2023)

Market Overview

• Key Market: UK, a G7 economy, is recovering from COVID-19 but faces a cost-of-living crisis and inflation.
• Internet Usage: 96.7% of the UK population uses the internet (2021 data), higher than the European (93.8%) and global average (87.8%).
• Online Shopping: 81.5% of internet users shop online; trend slowed post-COVID, but growth outpaces Europe and globally.

Consumer Behavior

• Motivations: Consumers buy online for convenience (delivery), savings (43.9%), and time (38.9%).
• (具備審視回覆)