2016印度移动电子商务趋势（英文版）

报告摘要

M-Commerce Trends in India (2016)

Core Content

This report outlines the trends in mobile commerce (m-commerce) in India based on survey data from 2016. It focuses on the behavior of smartphone owners aged 18-24 and 25-34, and provides insights into their shopping habits, preferred platforms, product categories, payment methods, and concerns regarding online shopping through mobile devices.

Key Findings

Mobile Shopping Prevalence:
83% of respondents stated they shop online using their mobile phones.
- Among the age groups, 90% of those aged 25-34 shopped online via mobile compared to 80% of those aged 18-24.
- There was no significant difference in mobile shopping frequency between men (84%) and women (80%).
Recent Purchases:
- 53% of respondents made a purchase from an online retail platform less than a month ago.
- 27% made purchases in the last 6 months.
Shopping Frequency:
- 28% of respondents shopped on their mobile phones once a week.
- 33% shopped once a month.
- Men were more likely to shop at least once a month (63%) compared to women (44%).
- Women were more likely to shop once in 3–6 months (45%) than men (22%).
Preferred Platforms:
- Flipkart was the most frequented platform (44%), followed by Amazon (32%) and Snapdeal (19%).
- Flipkart was more popular among younger users (18-24 age group: 49% vs. 25-34 age group: 35%).
- Snapdeal had a higher preference among the 25-34 age group (25%) compared to the 18-24 age group (13%).
Product Categories:
- Gadgets & electronics were the most popular category (60%), followed by clothing & accessories (20%).
- Men were more likely to shop for gadgets & electronics (66%) compared to women (31%).
- Women were more likely to shop for clothing & accessories (65%) and home products (65%) compared to men (27%).
Preference for Physical Stores:
- 42% of respondents preferred to purchase gadgets & electronics from physical stores after browsing on their mobile phones.
- Clothing & accessories was the only category where more consumers browsed online but purchased offline than those who purchased online.
Convenience of Mobile Shopping:
- 94% of consumers found shopping through mobile apps more convenient than mobile websites.
Influence of Features on Purchase Decisions:
- Cash-on-delivery (34%) and free delivery (34%) were the strongest influencers.
- Other features included product quality, security concerns, and poor delivery service.
Mobile Ads Influence:
- 81% of respondents were unaffected by mobile ads.
- Women were more influenced by mobile ads (25%) than men (17%).
Payment Methods:
- Cash-on-delivery was the most popular payment method (63%).
- Women preferred net banking (25%) over credit/debit cards (7%).
- Among age groups, 18-24 year olds preferred cash-on-delivery (67%) more than 25-34 year olds (53%).
- Credit/debit cards were more accepted by 25-34 year olds (25%) than 18-24 year olds (14%).
Future Intent to Shop via Mobile:
- 31% of non-mobile shoppers said they would try shopping on online retail platforms through their mobile phones in the future.
Major Concerns for Non-Mobile Shoppers:
- 75% of those who do not shop via mobile cited product quality as their main concern.
- 71% of these non-mobile shoppers indicated they shop online through their laptops or desktops.

About Regalix Research

Regalix Research is a global innovation company based in Silicon Valley.
They provide marketing insights, consulting, and peer-to-peer programs to help marketers develop and execute strategies.
The company has a strong focus on technology companies and has worked with major clients such as Apple, Cisco, and VMware.
Regalix is known for leveraging digital practices and technology to help companies grow and innovate.