2022-10-02-Brand_Finance-品牌价值-越南最具价值和实力品牌50强的2022年度报告（英）-2022.9-30页_30页_18mb

Vietnam 50 2022 Brand Finance Report Summary

Introduction:
Brand Finance provides global brand valuation services, bridging marketing and finance by quantifying brand value through rigorous methodologies compliant with ISO standards. This annual report analyzes Vietnam's top 50 brands based on 2022 data, highlighting key trends and strengths.

Top Brand Valuations:

• Viettel is Vietnam's most valuable brand at US$8.8 billion, showing a 44% increase in brand value.
• VNPT (Vietnam Posts and Telecommunications Group) ranks second with US$2.9 billion (+4% increase).
• Vinamilk is third with US$2.8 billion (+18% increase).
• The top 50 Vietnamese brands collectively saw a 36% growth in aggregate brand value.
• New entrants include Nam Long, Vinacomin, Chin-Su, and Masan Consumer, reflecting rising brand values.
• Sector breakdown: Telecoms accounts for 13.1 billion USD (36% of total), followed by banking (8.5 billion USD) and food (3.5 billion USD).

Brand Strength Analysis:

• MB Bank has the highest Brand Strength Index (BSI) score of 87.1 and AAA rating, making it the strongest Vietnamese brand.
• Telecoms dominates with four brands in the top 10 strongest list, totaling US$13.1 billion in brand value.
• Vietnam's top brands show resilience amid global challenges, adapted through environmental initiatives and stakeholder engagement.

Methodology Overview:

• Brand value is assessed using a royalty relief methodology, combined with stakeholder perception research from over 100,000 respondents across 37 countries.
• Brand Strength Index incorporates metrics for brand inputs, equity, and performance to calculate a composite score.
• Results comply with ISO standards, ensuring transparency and analytical rigor.

Key Findings:

• Despite pandemic disruptions, Vietnamese brands demonstrated robust growth, with aggregate value up 36%.
• Strategic branding efforts, such as environmental commitments and digital expansions, enhanced brand equity and market position.
• Financial alignment between marketing and finance is crucial for optimizing brand performance and maximizing returns.