2022-10-17-Brand_Finance-品牌价值-印尼最具价值和实力100强品牌的2022年度报告（英）-_31页_19mb
报告摘要
- Indonesia's most valuable brand is Telkom Indonesia, with a 22% increase in brand value to US$4.7 billion, leading digitalization efforts.
- BCA is Indonesia's strongest brand, earning an elite AAA+ rating with an 18.9% value increase to US$3.0 billion.
- Many Indonesian brands experienced growth in 2022, linked to post-COVID digital transformation and increased consumer spending.
- Brand Value methodology by Brand Finance combines financial analysis and stakeholder perceptions, using the Royalty Relief method and Brand Strength Index (BSI).
- Key sectors include Banking, Telecoms, and Food; Brand Strength is rated based on factors like brand awareness, reputation, and business performance.
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