2022-10-31-德勤-从海外到全球化的飞跃（英）_18页_2mb

The Leap from Going Overseas to Globalization: Achievements, Features, and Key Success Factors

Recent Achievements:

• High export volumes (e.g., SAIC Motor exports ~25 car models), policy support (e.g., consumer subsidies, emissions regulations), growing geographic footprint, diversified product portfolios (ICE and NEVs), enhanced manufacturing capabilities, and increasing competitiveness in global value chains.

Features & Trends:

• Market Focus: Target high-value markets (Europe/North America), NEVs prioritization, premiumization strategy to overcome "affordable" stereotypes.
• Strategy Flexibility: High-end brand building, localized sales/service models, charging infrastructure, after-sales services, and ecosystem collaboration.
• Value Chain: Long-term value chain development, global R&D/factory siting, supply chain partnerships (e.g., HERE Technologies in connectivity, Plugsurfing in charging).

Key Success Factors (KSFs):

1. Customized Expansion Path: Prioritize target markets based on company capability and market conditions (postpone high barriers, start with easier ones).
2. Localized Operation & Service Innovation: Enhance brand awareness through direct sales, subscription models, and cultural integration.
3. Cooperative Ecosystem & Global Supply Chain: Collaborate on services, build after-sales networks, and optimize R&D/factory locations (e.g., US, ASEAN).
4. Organization & Digital Capabilities: Strengthen organizational autonomy, expand IT systems, adapt to international privacy standards (Europe), and manage global data governance.

Insights:

• Shift from "exporting products" to "global operations."
• Focus on geographic expansion, building high-end brands, supply chain resilience, and digital innovation.

Authors:

• Andy Zhou, Jeff Mou, Jessica Li, Amy Zhang, Joanne Zheng (Deloitte Automotive Industry).

Source: Deloitte China.