品牌价值-半导体20-2022年最具价值和实力的半导体品牌年度报告（英）-2022.2-31页_31mb

Summary of the Brand Finance Semiconductors 2022 Report

Core Content

The Brand Finance Semiconductors 2022 report ranks the top 20 most valuable and strongest semiconductor brands globally, highlighting their financial performance and brand strength. The report emphasizes the importance of brand value in driving business success and outlines the methodology used to assess and quantify brand value.

Main Points

• AMD is recognized as the fastest-growing semiconductor brand of 2022, with a 122% year-on-year increase in brand value to $6.1 billion, up from $2.7 billion in 2021. This growth is attributed to its leadership in high-performance computing for cloud services, data centers, PCs, and game consoles.
• Intel remains the most valuable semiconductor brand globally with a brand value of $25.6 billion, though it experienced a 20% decline from the previous year due to market share losses and supply chain issues.
• US semiconductor brands dominate the ranking, claiming 7 out of the top 10 spots, including Intel, Nvidia, Qualcomm, Broadcom, Micron Technology, AMD, and Texas Instruments.
• Nvidia is identified as the strongest semiconductor brand with a Brand Strength Index (BSI) score of 83.6 out of 100, surpassing competitors in terms of brand strength.
• Dr. Lisa Su, CEO of AMD, is ranked 10th in the Brand Guardianship Index 2022, making her the highest-ranked female CEO among the top 250 CEOs.

Key Information

Brand Value Overview

• The top 20 semiconductor brands are evaluated based on brand value and strength.
• Total brand value of the top 20 is $134.9 billion, with the United States holding 58.9% of the total value (79.5 billion USD), followed by China (27.2 billion USD), South Korea (9.4 billion USD), and Netherlands (8.0 billion USD).

Brand Valuation Methodology

• Brand Finance uses a Royalty Relief approach, based on ISO 10668, to quantify brand value.
• Brand value is calculated by applying a royalty rate to forecasted brand-specific revenues, derived from parent company revenue proportions and economic growth data.
• The Brand Strength Index (BSI) is a key tool used to assess brand strength, incorporating marketing investment, stakeholder equity, and business performance.

Brand Strength Index (BSI)

• BSI scores are calculated based on three pillars:
  1. Brand Inputs: Marketing and innovation investments.
  2. Brand Equity: Stakeholder perceptions and brand awareness.
  3. Brand Performance: Market share, customer behavior, and profitability.
• Each brand is assigned a BSI score out of 100 and a Brand Rating (up to AAA+), similar to credit ratings.

Brand Finance Overview

• Brand Finance is the world's leading brand valuation consultancy, established in 1996.
• The company bridges the gap between marketing and finance, offering a unique combination of expertise across various disciplines.
• It is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales and a member of the International Valuation Standards Council.
• Brand Finance provides brand value reports, benchmarking, royalty rate analysis, and educational programs to help businesses understand and leverage their brand assets.

Additional Insights

• The semiconductor industry continues to grow, driven by demand from sectors like automotive and AI.
• The US government has proposed a $50 billion investment in semiconductor research and manufacturing.
• Brand Finance conducts annual market research on over 5,000 brands, with a focus on consumer perception, competitor benchmarking, and brand performance.
• Brand Impact is analyzed by looking at royalty rates and the financial value of brand usage in the sector.

Conclusion

The report underscores the strategic importance of brand value in the semiconductor industry and highlights how strong brands can drive financial performance and market leadership. AMD's rapid growth and Nvidia's strong brand presence reflect the competitive landscape, while the methodology provides a transparent and credible framework for brand valuation and strength measurement.