品牌价值-最具价值和实力的食品_非酒精饮料及乳制品品牌2025年度报告（英）-2025_49页_12mb

2025 Food & Drink Brands Annual Report Summary

Core Content

This report provides an overview of the financial value and brand strength of the world's most valuable food, non-alcoholic drinks, and dairy brands in 2025. It highlights key trends, performance metrics, and strategic insights that influence brand value and strength.

Main Points

• Brand Finance is a leading consultancy that bridges marketing and finance, providing brand valuations and insights across sectors and countries.
• The report includes Brand Value & Brand Strength Analysis, covering Food, Non-Alcoholic Drinks, and Dairy sectors.
• Nestlé remains the most valuable food brand with a brand value of USD20.0 billion, though it experienced a 4% decline from 2024.
• Yili is the most valuable dairy brand for the sixth consecutive year, with a brand value of USD11.2 billion.
• Coca-Cola is the most valuable non-alcoholic drinks brand for the 11th consecutive year, with a brand value of USD46.3 billion, up 32%.
• Nongfu Spring is the third most valuable non-alcoholic drinks brand and the most valuable bottled water brand, with a brand value of USD11.1 billion, up 34%.
• Lindt is highlighted as a Brand to Watch, with a 14% increase in brand value to USD4.9 billion, and a BSI score of 87.7 (AAA+).
• Valio is the strongest food brand globally with a BSI score of 96.3, and the strongest European brand.
• Amul, India's largest dairy cooperative, is the second strongest dairy brand with a BSI score of 91.2, and its brand value increased by 24% to USD4.1 billion.
• Brand Strength Index (BSI) is a key metric used to assess brand strength, incorporating familiarity, functional credibility, emotional appeal, and other factors.
• Asia leads in dairy with several brands, including Yili, Mengniu, and Vinamilk, while US brands dominate food and non-alcoholic drinks.

Key Brands and Their Performance

Most Valuable Food Brands 2025

Most Valuable Non-Alcoholic Drinks Brands 2025

Most Valuable Dairy Brands 2025

Insights

• Health and sustainability are becoming central to brand value, with consumers increasingly favoring organic, natural, and healthier alternatives.
• Consumer trust and price acceptance are critical indicators of brand strength, especially for premium brands like Lindt and Valio.
• Doritos saw a 16% increase in brand value, driven by strategic marketing campaigns.
• Lindt has a BSI score of 87.7 (AAA+) and is known for its strong consumer loyalty and premium pricing.
• Yili continues to lead in the dairy sector, while Amul and President show strong growth in brand value and strength.
• Nongfu Spring is the fastest-growing bottled water brand, with a 34% increase in brand value and a BSI score of 91.1.

Methodology

• Brand Finance uses a comprehensive methodology to assess brand value and strength, including familiarity, credibility, and emotional appeal.
• The Brand Strength Index (BSI) is used to evaluate brand strength, with a score of 100 being the highest.
• Regional analysis is conducted to understand how local markets influence brand strength and value.

Conclusion

The report underscores the importance of brand strength and value in the global food, non-alcoholic drinks, and dairy sectors. It highlights the dominant presence of US brands in food and non-alcoholic drinks, and the rise of Asian brands in the dairy sector. Key insights on consumer behavior, brand strategy, and market performance are provided, offering a valuable resource for businesses aiming to enhance their brand value and strength.