2015-12-31-莱坊-Mayfair_Market_Insight_Report_2016_2页_2mb

Market Performance: The Mayfair property market maintained relatively healthy performance over two years (up 2.9% annually by July 2016) compared to other central London areas like Knightsbridge (-1.4%), Belgravia (0.7%), and Kensington (0.5%). Prices grew 58% from March 2009 to July 2016.

Key Driver: This performance was unusually strong in the sub-£5 million price bracket, which accounted for 76% of transactions in the year ending April 2016.

Market Resilience: Mayfair was more resilient than other prime central London areas to the slowdown in price growth during late 2014.

Price Growth Factors:

• String of tax increases impacted other areas more severely.
• High-quality development pipeline and public realm improvements.
• Increase in demand from international markets following EU referendum due to a Sterling discount.
• Attractive asset class given current low bond yields.
• Lower rates of stamp duty compared to other 'golden postcodes' for the sub-£5 million segment.

Property Focus: Properties selling for under £5 million are the most prevalent transaction type.

Strengths: Features high-end amenities like Michelin-starred restaurants and luxury hotels, an international tenant base, and appeal to international students. Remains the luxury epicentre of London.

Conclusion: The sub-£5 million market is the primary driver of Mayfair’s resilience and growth, attracting investors and benefiting from London’s broader economic shifts.