UFI-全球展览会晴雨表（英文版）-2018.9-60页-4mb

UFI Global Exhibition Barometer - 21st Edition Summary

Introduction

The UFI Global Exhibition Barometer is a report based on a global survey concluded in July 2018. It provides up-to-date insights into the development and outlook of the global exhibition industry, covering 18 specific countries and zones. The survey is conducted twice a year since 2009 and has grown in scope with participation from various industry associations worldwide.

Results by Region

Gross Turnover Development

• All four global regions reported a positive development for the second half of 2018, marking the first time in ten years.
• For the first half of 2019, Europe showed the highest ever share of positive expectations.
• The report includes detailed results for selected countries or zones, showing the percentage of companies declaring increases or decreases in turnover and "unknown" answers.

Development of Operating Profits

• The survey compared operating profits for 2017 and 2018 to the previous year.
• 40% or more of companies in all regions declared an increase of more than 10% in operating profits compared to 2016.
• India, Germany, and the U.S. had the highest proportions of companies with more than 10% profit increases (72%, 70%, and 70% respectively).
• Russia, South Africa, and many Asia-Pacific countries had the lowest (21% and 40% or below).
• 2018 saw a decline in global expectations for profit increases compared to 2017.

Most Important Business Issues

• The top four issues identified across all regions are:
  • "State of the economy in home market" (24%)
  • "Competition from within the industry" (18%)
  • "Global economic developments" (18%)
  • "Internal challenges" (17%)
• "Human resources" is the most critical internal challenge.
• Other issues like "Impact of digitisation," "Competition with other media," and "Regulatory / Stakeholders issues" remained at similar levels to the previous survey.
• "Internal challenges" were more significant in the Americas and Asia-Pacific than in other regions.

Actions Towards Digitisation

• The survey highlights the increasing importance of digitisation in the exhibition industry.
• 37% of participating companies have developed a digital transformation strategy at the company level.
• 64% of companies have added digital services/products (like apps, digital advertising, digital signage) around existing exhibitions.
• 54% have changed internal processes and workflows to be more digital.
• 22% have created a designated digital function in top management (e.g., Chief Digital Officer).
• 14% have launched digital products not directly related to existing exhibitions.

Detailed Results for Selected Countries or Zones

Mexico

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being prominent.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

United States

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "Global economic developments" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

Brazil

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

Germany

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "Global economic developments" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

India

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

Russia

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

South Africa

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

Middle East

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

Australia

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

China

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

Indonesia

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

Thailand

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

Other Countries in Asia-Pacific

• Turnover expectations: 10% or more decrease (10%), less than 10% decrease (25%), increase (65%)
• Operating profit expectations: Loss (15%), reduced by more than 50% (10%), reduced by 11-50% (15%), stable (20%), increase (40%)
• Most important business issues: Similar to global trends, with "State of the economy in home market" and "Internal challenges" being key concerns.
• Digitisation: Leading in digital services/products (64%), digital transformation strategy (37%), and internal digital processes (54%).

Conclusion

The UFI Global Exhibition Barometer provides a comprehensive overview of the exhibition industry's financial performance and key challenges across different regions and countries. The survey highlights the importance of digitisation, with many companies adopting digital strategies and services. However, the level of progress varies by region and type of activity, with some markets leading in digital transformation while others lag behind. The report serves as a valuable resource for understanding the current state and future outlook of the global exhibition industry.

Appendix

• The survey results are available per country/region.
• For more information, questions can be directed to Christian Druart, UFI Research Manager, at chris@ufi.org.
• The research is available online at www.ufi.org/research.