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World Map of Exhibition Venues Summary

Core Content

The World Map of Exhibition Venues by UFI presents a global overview of exhibition venues, focusing on their capacity, distribution, and growth trends. The report includes data for the year 2017 and highlights the development of the exhibition industry over the past six years.

Main Results

Global Overview

• Total indoor exhibition space worldwide: 34.8 million sqm in 2017.
• Total number of venues: 1,217.
• Growth since 2011:
  • Number of venues: +1.8% (net increase).
  • Exhibition space: +7.6% (average +1.3% per year).
• Top venues by capacity:
  • 1. National Exhibition and Convention Center (Shanghai), China - 404,400 sqm
  • 2. Messe Hannover, Germany - 463,275 sqm
  • 3. Messe Frankfurt, Germany - 366,637 sqm
  • 4. Fiera Milano (Rho Pero), Italy - 345,000 sqm
  • 5. China Import & Export Fair Complex (Pazhou Complex), China - 338,000 sqm

Market Segmentation

• 61% of venues have indoor capacity between 5,000 and 20,000 sqm.
• 34% of venues are in the medium-size segment (20,000–100,000 sqm).
• 61 venues have more than 100,000 sqm, with a 27% growth in the last six years, making it the fastest-growing market segment.

Regional Breakdown

• Europe has the most exhibition space (15.7 million sqm) and the most venues (499).
• Asia-Pacific now has more exhibition space than North America (8.23 vs. 8.17 million sqm).
• North America has 394 venues, with the USA as the largest contributor (6,850,426 sqm).
• Asia-Pacific has 205 venues, with China leading in both number of venues and space.
• All regions except Central and South America have seen a significant increase in capacity since 2011.

Top Countries/Regions by Exhibition Space

• Top 5 countries/regions account for almost 60% of the global indoor exhibition space:
  1. USA - 6,850,426 sqm (19.7% of global market)
  2. China - 5,753,724 sqm (16.6%)
  3. Germany - 3,228,020 sqm (9.3%)
  4. Italy - 2,293,748 sqm (6.6%)
  5. France - 2,245,311 sqm (6.5%)

Key Information

Data Collection

• The data was collected through supporting partners and direct information from venues.
• The data is considered reliable but not fully accurate or complete.

Venue Definition

• A venue is defined as public assembly premises with a minimum of 5,000 sqm of indoor exhibition space.
• Venues can be purpose-built exhibition centers or other premises such as hotels, arenas, and fair grounds.

Exhibition Space Definition

• The indoor exhibition space refers to the gross space regularly marketed and rented for exhibitions.

Methodology

• The term "Top" in the report refers to the largest venues or countries/regions with the most exhibition space, not the quality of the space.

Regional Profiles

• Asia-Pacific:
  • China dominates with 70% of the regional market share.
  • Top 10 venues include several in China, such as the National Exhibition and Convention Center (Shanghai).
• Europe:
  • Germany and Italy are the top contributors.
  • France has the third-largest market share.
• North America:
  • The USA has 84% of the regional market share.
  • Top venues are concentrated in Chicago, Orlando, and Las Vegas.
• Central & South America:
  • Brazil leads with 64% of the regional market share.
  • Top venues are in São Paulo and Rio de Janeiro.

Market Share

• Europe holds 45% of the global market share.
• Asia-Pacific has 23.7%.
• North America has 23.5%.

Conclusion

The World Map of Exhibition Venues highlights the growth and distribution of exhibition space globally. The Asia-Pacific region has seen significant growth, driven primarily by China, surpassing North America in terms of available space. Europe remains the leader in both the number of venues and the size of exhibition space. The report is freely available at www.ufi.org/research and is a valuable resource for the exhibition industry.